Innotrac Announces Release of Smarthub™

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New SmartHub™ tool helps deliver superior customer brand experiences for ecommerce clients.

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Innotrac Corporation (NASDAQ: INOC), a leader in providing technology-based, integrated fulfillment solutions for global brands, today announced the release of their SmartHub™ analytical tool.

SmartHub™ provides clients with projected transportation costs from distribution centers to their end customers. The tool benchmarks a client's current distribution network costs against Innotrac’s seven strategically located facilities to minimize transportation costs and delivery time.

“Innotrac is committed to implementing technology that helps to improve our clients’ brands,” said John Pellegrino, Director of Transportation at Innotrac. “An organization’s ability to effectively manage logistics costs can be challenging, especially with changing variables like increased fuel costs and carrier capacity. SmartHub™ will deliver critical information to our clients that will help them evaluate their distribution strategies from a cost perspective while continuing to deliver a superior brand experience for their customers.”

SmartHub™ uses historical shipment data to calculate transportation costs from Innotrac’s distribution centers and can instantly rate records from various package service providers and compare costs and delivery time. The new technology also has built in population density functionality that can accurately predict potential shipment destinations for companies who do not have shipment data.

Innotrac’s SmartHub™ is available beginning March 2011.

About Innotrac
Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a full-service fulfillment and logistics provider serving enterprise clients and world-class brands. The Company employs sophisticated order processing and warehouse management technology and operates seven fulfillment centers and one call center spanning all time zones across the continental United States. For more information about Innotrac, visit the Innotrac Website, http://www.innotrac.com.
Information contained in this press release, other than historical information, may be considered forward-looking in nature. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Innotrac’s operating results, performance or financial condition are competition, the demand for Innotrac’s services, Innotrac’s ability to retain its current clients, Innotrac’s success in growing its existing client base, developing new business, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the industries that the Company serves, changing technologies, Innotrac’s ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac’s 2009 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission. Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

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Yolanda Kokayi
Innotrac Corporation
(678) 584-4096
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