Specialized Search Leader Chemidex Changes Name to Innovadex

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Innovadex (formerly Chemidex) is revolutionizing food and beverage product development. More than 250 of the food and beverage industry's largest ingredient suppliers worldwide have made 25,000+ technical documents for over 5,000 of their products accessible for R&D through Innovadex. Now the most powerful specialized search engine in the food and beverage industry, Innovadex takes seconds to connect qualified product developers with ingredient suppliers, samples, and the world’s largest online collection of technical documents serving the industry. Innovadex speeds innovation by connecting product developers worldwide with ingredient suppliers during the earliest phases of the development process. Half of Innovadex’s customers are outside the U.S. and the search engine is available in seven languages. Innovadex has offices around the world to serve the North American, European, Asian Pacific and Latin American markets.

Innovadex | The Search Engine for Product Innovators

Chemidex, a leading business-to-business search engine for chemical and life sciences product developers worldwide, is changing its name to Innovadex. Now the most powerful specialized search engine in the food and beverage industry, Innovadex takes just seconds to connect qualified product developers with ingredient suppliers, samples, and the world’s largest online collection of technical documents serving the industry.

Innovadex (in oh vuh dex) has been working with food and beverage ingredient suppliers and end-product producers over the past year to dramatically expand its technical document “Cybrary”, and to enhance its features for product developers. More than 250 food ingredient suppliers worldwide are represented in its document repository, with technical information on over 5,000 products.

Among newly introduced features, food and beverage product developers now can search for information based on a product’s type, end-use application, and performance criteria, as well as “benefits/claims” and “application” criteria that locate unique traits of particular ingredients and recipes. Searches also can be conducted for ingredients that have achieved certifications such as kosher, halal, or USDA organic.

“Innovadex facilitates the exchange of information between ingredient suppliers, food scientists, engineers, product developers and others involved in the innovation process,” says Bruce Ianni, Innovadex Founder and CEO. “With our rapidly growing repository of technical product documents from ingredient companies all over the world, and the ongoing addition of new features and services, we look forward to providing an innovation engine that helps food and beverage product developers do their jobs more easily and faster than ever before.”

Innovadex speeds innovation by connecting product developers worldwide with material and ingredient suppliers during the earliest phases of the development process. Half of Innovadex’s customers are outside the U.S. and the search engine is available in seven languages.

Unrivaled Information Source

Innovadex’s proprietary Cybrarys® house the world’s largest repository of product technical literature serving the chemical and life sciences industries. To access the information, product development professionals must register as Cybrary “members”. Membership is free to all qualified industry professionals.

In addition to Innovadex’s unrivaled collection of industry-specific technical data sheets, material safety data sheets, starting-point formulations, recipes, white papers, product brochures, articles, and videos, product developers are kept abreast of industry innovations through Weekly New Trend Tuesday eNewsletters. On a daily basis, alerts allow product developers to track keywords and receive notification of new products and technologies matching their interests.

Product developers and food scientists say Innovadex has revolutionized their ability to locate technical information about ingredients and order samples. Gone are the days of outdated brochures and business cards, endless searches through multiple web sites each designed differently, numerous passwords and logins, and trying to remember if a sample was ordered.

Revolutionized Product Development

Suppliers such as Hormel, Lonza and Mintel credit Innovadex for providing a highly valued tool that delivers timely, accurate, relevant information to current and potential customers. In fact, Hormel has turned to Innovadex as both a cost-saving replacement for housing its own technical documents and a sales tool.

“We decided to use (Innovadex) because we were launching a new web site and needed to provide our customers with access to specifications and product information that was accurate, up to date, and secure,” says Melanie Brechka, National Sales Manager-Ingredients for Hormel Food Sales. “Instead of having to monitor our specs and information ourselves on our own site, with the expense of having to update a web site continuously, we decided to use (Innovadex).”

“In the past, our sales staff spent time responding to requests for specifications or natural certificates, keeping track of who we’ve sent them to, and providing all the information. Now, we’re able to refer our customers to the web site where they can click through to (Innovadex) and access all that information on their own, saving our sales team a tremendous amount of time and freeing them to focus on sales.”

Brechka says the change has elicited a “great reception” from Hormel’s customers. “They like the fact that it’s available at their fingertips. They don’t have to reach a person in order to access information, they don’t have to wait for a reply and, when they’re in the midst of formulating or writing out ingredient statements for a product label, they can locate the information on that site and then verify it with their rep. It serves as a tremendous time saver to the people that are writing up these types of products.”

Mintel’s decision to offer its clients the ability to click through to Innovadex has been successful as well, says Mintel Director Alistair Vince. “(Innovadex) is certainly well received, well used and well liked,” Vince says. “Mintel chose to partner with (Innovadex) because we wanted to improve our offering to our client base. We wanted to make sure we had the best solution for our clients.”

“Mainly, our clients are interested in new products, how those products are formulated, and their ingredients. When they see new ingredients in particular or ingredients that they’re perhaps not as familiar with as they would like to be, they are able to click through to (Innovadex) and see who actually supplies that ingredient and get samples. Using (Innovadex) to provide information and samples is a natural next step for an inquisitive client in research and development who may be interested in the areas that we cover – food and drink, beauty, and the household areas,” Vince says.

In the last 24 months, Innovadex usage has more than doubled, catching the attention of ingredient suppliers such as Thomas Brancato, Head of North America Sales and Marketing, Life Science Ingredients-Nutrition, Lonza Inc. “We decided to use (Innovadex) because it appeared to be an on-line gathering site frequented by product development and R and D personnel by numerous companies seeking ingredients for their novel projects,” says Brancato. “(Innovadex) has increased our ability to directly reach customers who can benefit from our products.”

Founded in 1997, Innovadex has offices around the world to serve the North American, European, Asian Pacific and Latin American markets. Over 100,000 product development experts representing over 25,000 companies worldwide are registered members. More than 90 percent of the companies that formulate coatings and personal care products in North America and Europe have at least one Innovadex member, while many sizeable companies have a large number of members.

Innovadex currently offers Cybrarys serving the food and beverage, adhesives and sealants,, graphic arts and inks, paint and coatings, household, institutional and industrial cleaners, lubricant and metalworking fluids, plastics and elastomers, and personal care and cosmetics industries.

For more information, visit http://www.innovadex.com

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Matt Weeks
Innovadex
913-307-9010 ext. 163
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Lauren Fasbinder
Fasbinder & Associates
913.685.0700
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