Convio Announces Innovator Award Recipients at 3rd
Annual Convio Client Summit
Leading Nonprofits Recognized for Innovative Use of Technology to
Drive Results and Fulfill Their Missions
AUSTIN, Texas (Business Wire EON/PRWEB ) November 19, 2008 --
Convio announced today the winners of its second annual Innovator
Awards, recognizing clients’ creative use of Convio’s online marketing,
fundraising and advocacy solutions to reach, inspire and manage
supporters.
“Our clients continue to lead in the implementation of technology and
the Internet to more efficiently and effectively move people to support
their missions and help dreams come true,” said Gene Austin, chief
executive officer of Convio. “By integrating online and offline
communication with their creativity, passion and technology they are
taking relationships to new levels while engaging millions of people in
their causes. They are changing the world.”
Twenty one nonprofit organizations received awards and recognition in
nine categories: advocacy campaign or program; best Web site; email
communications (newsletters and other email engagement techniques);
integrated (online and offline) fundraising campaign or program; list
growth; online fundraising campaign or program; special events
fundraising with Convio
TeamRaiser™; constituent empowerment 2.0 and best overall user of
Convio. The awards were selected from nominations submitted by Convio
clients, partners and staff.
“Recognizing the continued success of the Convio community of clients is
a vital part of our mission and the Summit experience,” said Vinay
Bhagat, Convio co-founder and chief strategy officer. “We strive to
listen to and learn from our clients’ unique, personal techniques so
that we can all progress and evolve the nonprofit community together.”
Winners by Category
Advocacy Campaign or Program
Free
Press received the Innovator Award for its “Stop Big Media” campaign
where the organization took on the Federal Communications Commission to
change a ruling that would allow for media monopolies. The core of the
campaign harnessed a traditional online eCRM campaign targeting the
Senate and House, as well as sending over 200,000 comments to the FCC.
“The Wall” photo petition brought in over 5,000 activists who added
their photo to the wall that was then delivered to Congress. Because of
the campaign, the Senate unanimously overturned the FCC ruling.
Best Web Site
United
Nations Foundation received the Innovator Award for its sleek new
Web site design with a rotating homepage story cube which has attracted
9,000 new registrants since September. The new design offers multiple
opportunities to engage viewers including online pledges, polls,
quizzes, take action links and unique donation programs. The United
Nations site also connects constituents with the organization’s various
social media sites such as Facebook, MySpace, blogs, YouTube, webcasts
and podcasts.
Email Communications
KQED
received the Innovator Award for its QED up email newsletter. With a
goal to choose just five stories per newsletter to drive traffic across
the entire Web site, KQED implemented the strategy to keep newsletters
short and all above the fold, going against broadcasting best practices.
This alteration to the newsletter style and content drove the list
growth and results that are being implemented by other broadcasting
stations.
Integrated Fundraising Campaign or Program
Defenders
of Wildlife received the Innovator Award for its cross-channel,
calendar cover photo voting contest campaign. This campaign used an
innovative approach to convert activists to first-time donors using
their yearly calendar premium as both an incentive for membership and as
an opportunity to solicit engagement through the voting of the photos
used in the calendar. The campaign took a truly integrated approach by
using both online and offline channels to promote a single action.
List Growth
National
Relief Charities received the Innovator Award for its email list
growth in changing its Web site from a “brochure” to an interactive
tool. By taking a holistic approach to building their housefile, the
organization developed a multi-faceted campaign that, rather than using
a one time push, focused on continued housefile growth. Integrating
multiple components into the campaign – a premium (rubber magnet),
survey-based pledge, branded eCards, fundraising and campaign
promotional widgets, branded donation forms and rewards-based tracking
and constituent feedback – National Relief Charities acquired over 1,000
email addresses per month and converted one percent to donors within six
weeks.
Online Fundraising Campaign or Program
Ploughshares
Fund received the Innovator Award for its “Peace Primary” campaign,
which tied into the launch of the 2007-2008 primary season and offered a
$100,000 grant to one of 12 organizations dedicated to working to build
peace, security and a nuclear weapon-free world. Constituents were
allowed to vote for their favorite organization’s “peace plank” by
making a donation to them via the Peace Primary site. Each dollar
contribution counted as one vote, and constituents were able to promote
nominees on social networks by posting buttons and banners provided by
Ploughshares in these online locations. A $100,000 donation was awarded
to TrueMajority, the winner of the Peace Primary, and the other
participating organizations were granted the amount of money their pages
raised. In turn, the campaign also helped the organizations develop
online engagement tools and strategies to build an online peace
community.
Special Events Fundraising
National
Philanthropic Trust received the Innovator Award for its Breast
Cancer 3 Day event. After migrating to Convio for this year’s event, the
organization set out to push the boundaries of Convio TeamRaiser and
Personal Events tools to grow event participation, increase fundraising
and improve the overall user experience. NPT, working with Event 360,
helped pioneer the use of Convio’s Open APIs by creating an online event
check-in process that allowed participants to review their registration
and fundraising information, watch an instructional video and take a
safety quiz in preparation for the event. Participants could also commit
to complete their fundraising if they did not meet the minimum
requirement before the event. In addition to the unique use of Convio
TeamRaiser and APIs, NPT was also an early adopter and innovative user
of the Personal Events module which has allowed event participants to
host and lead training walks in their areas and allow volunteers to sign
up for event-day shifts.
Constituent Empowerment 2.0
Children
International received the Innovator Award for its LiftOne project
which uses TeamRaiser as a social networking tool to reach out to and
recruit new children sponsors. Since its inception in 2005, Children
International has grown this constituent empowerment project to 5,000
sponsors, supporting over 65,000 children worldwide. In addition to the
unique use of a peer-to-peer fundraising tool, Children International
has remained dedicated to coaching their sponsors through the Web site,
via video, direct dialog and social media such as Facebook and blogs to
empower them to reach out to others.
Best Overall Use of Convio
Trisomy
18 Foundation received the Innovator Award for the best overall use
of Convio. Using Fundraising, Tributes, TeamRaiser and Advocacy, the use
of Convio is essential to the small organization’s extensive Web
presence and growth and has provided the critical capacity for the
organization to serve nationally. In one year, the Trisomy 18 Foundation
has tripled online donations and doubled its email housefile, averaging
400 new registrants per month. The organization has leveraged Convio to:
make frequent updates to the Web site by non-technical staff, use
conditional content to customize messaging to constituents and empower
constituents to create Web sites that share personal stories with
friends, family and the community as part of the grieving and healing
process. By using Convio to its fullest extent, Trisomy 18 Foundation
has increased monthly donations from $2,000 to $10,000 and increased
unique Web site visitors from 8,000 to more than 20,000 in one year.
Segmentation capabilities have also helped define, build and meet the
diverse needs of an ecosystem of constituents without adding personnel
to the organization, and the robust use of Convio software has freed up
staff resources to pursue other organizational goals.
Notable mentions for the 2008 Convio Innovator Award included: the
National Parks Conservation Association and the American Cancer Society
Cancer Action Network for advocacy campaign or program; Unicef United
States Fund and Canadian Wildlife Federation for Best Web site; Natural
Resources Defense Council for Email Communications; Human Rights
Campaign for Integrated Fundraising campaign or program; The Humane
Society of the United States for List growth; Freestore Foodbank and
Planned Parenthood Federation of America for Online Fundraising Campaign
or Program; CauseForce and Project Bread for Special Events Fundraising;
Sierra Club for Constituent Empowerment 2.0; and ASPCA for Best Overall
Use of Convio.
For more information on the 2008 Summit Innovator Award Winners and
Notable Mentions, visit www.convio.com/2008innovators.
Convio Summit
The awards were presented during Convio’s third annual Client Summit,
where more than 650 nonprofit clients, partners and industry thought
leaders gathered as a community to share common experiences and
effective strategies for nonprofits.
About Convio
Convio is the leading provider of on-demand constituent relationship
management (CRM) software and services that give nonprofit organizations
a better way to inspire and mobilize people to support their
organization. The company’s online marketing suite offers integrated
software for fundraising, advocacy, events, email marketing and web
content management, and its Convio Common Ground™ CRM system helps
organizations efficiently track and manage all interactions with
supporters. All Convio products are delivered through the
Software-as-a-Service (SaaS) model and are backed by a portfolio of
best-in-class consulting and support services and a network of partners
who provide value-added services and applications focused on the unique
needs of nonprofit organizations.
Convio clients include nonprofit organizations, Institutions of Higher
Education, Associations and Faith-based organizations around the world
such as American Red Cross, American Diabetes Association, American
Society for the Prevention of Cruelty to Animals, Humane Society of the
United States, Easter Seals, National Multiple Sclerosis Society, Susan
G. Komen for the Cure®, Sierra Club, and National Public Radio. For more
information, please visit www.convio.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5835973
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