Innovia Launch New "Squeezable" Indigo Printable Label Film

Innovia Films is expanding its market leading range of "squeezable" product label facestock films by launching two new grades of product label film at LabelExpo Europe 2007 in Brussels.

(PRWEB) November 21, 2007 --

These new high performance films offer superior printability with a high gloss finish and are exactly what the market has been waiting for.

These latest developments are RayofaceTM CZDI, a high performance clear high gloss label facestock film and Rayoface™ WZDI, a white high gloss non cavitated label film. Both biaxially oriented polypropylene (BOPP) label facestock films are coated with a new top coating which has been specifically designed to be compatible with the HP Indigo® range of digital offset colour™ printing presses.

Rayoface™ CZDI and WZDI are ideal for demanding applications requiring resilient conformability for product labels on flexible containers such as squeezable shampoo bottles and shower products, lotions and cream tubes, as well as condiments and packaging containers.

Both label films feature dedicated superior print receptive top coating for excellent printability by HP Indigo® Electroink™ toner systems. This unique top coat has full HP certification for WS2000 and WS4000/4050/4500 presses.

RayofaceTM CZDI and WZDI label films have high, balanced tensile strength and low elongation, coupled with a high dimensional stability at elevated temperatures, which provides excellent register control during printing and die cutting operations. The films' balanced orientation means sophisticated shapes can be evenly die-cut without feathering around the edges and corners of the label and matrix stripping is trouble-free.

In addition, this exceptional dimensional stability results in a label film that does not undergo permanent deformation after squeezing, a phenomenon typically exhibited by lower strength conformable films.

BOPP is resistant to salts, oils and moisture and may be recycled with the polyolefin container. In contrast to the vinyl films used in squeezable label applications, Rayoface ™ CZDI and WZDI are free from chlorine and plasticizers.

Says Innovia Films Business Development Manager, Richard Southward: "These new high performance films offer superior printability with a high gloss finish and are exactly what the market has been waiting for."

Rayoface™ is a registered trademark of Innovia Films Group.

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labels squeezable labels high performance films label facestock shampoo bottles packaging containers cream tubes flexible containers die-cut printed film

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