PRWeb Case Study: Inside with Travel Video Site Insider Perks

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How one Former Broadcast Editor is Combining Experience and Passion to Promote his Small Business Venture Online

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PRWeb has great distribution, provides a lot of flexibility for optimizing our content for search, and has a strong tie-in with social media

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today the publication of a new case study on Insider Perks, the first website to focus on professionally produced travel videos. The case study details how CEO Brian Searl, a former broadcast editor with the CBS affiliate in Cleveland, has mapped out an online marketing strategy combining social media and PRWeb’s online news releases.

“PRWeb has great distribution, provides a lot of flexibility for optimizing our content for search, and has a strong tie-in with social media,” said Searl in the case study. “But the online news release is the start – and we tap our social networks to take it one step further.”

Insider Perks has experimented with a range of platforms and multimedia options in combination with PRWeb. For example, Searl notes multimedia, especially video has greatly improved reader interactions with his online news releases – which he saw grow five-fold when he integrated an online video in one release.

“New research shows that people spend more time with on news releases with multimedia,” said Jiyan Wei, director of Product Management with PRWeb. “Releases that contained multimedia kept readers engaged on average, for about 30 seconds longer than those releases without it.”

The complete Insider Perks case study can be read online:

About Insider Perks
Launched in March 2009, is the first website to focus on professionally produced travel videos. The site now offers over 2000 tourism videos showcasing the attractions and amenities of over 200 destinations from around the world and continues to plan future trips to build on its expanding library of unique travel content and bring the world to your living room.

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 6,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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