Unilever to Present "How Small Insights can Generate Big Effects" at InsightsValley Europe on 6-7 September 2012 in Amsterdam

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Unilever joins Merlien Institute at this year’s InsightsValley Europe summit to be held in Amsterdam from 6 - 7 September. As one of the world's largest consumer goods manufacturer, Unilever will contribute as speaker in the conference discussion on "how small insights can generate big effects". Mr. Bert Nijhuis, the Consumer Technical Insight Director of Unilever, will give a presentation on how consumer insights can contribute to the improvement of product design and achieve higher market share as a result.

In times of austerity, many businesses are finding ways to maximise their research budget to deliver reliable insights and to drive positive business outcomes.

Unilever participates in the 2nd InsightsValley Europe Summit organised by Merlien Institute which will take place on September 6 - 7 in Amsterdam, The Netherlands. InsightsValley Europe is a unique and highly interactive 2-day event that will bring together senior executives from Top Fortune 500 companies to discuss how consumer insights can be a leverage to develop successful business strategies.

Unilever’s Consumer Technical Insight Director Bert Nijhuis will speak about “Small Insights with BIG effects” on Day 1 of the conference. Nijhuis will highlight on his presentation how consumer insights can be a motivating force to improve product design and performance as well as achieving higher market share as a result.

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Knorr, Lipton, Flora, Dove, Lynx, Persil, Domestos, Marmite and Kecap Bango are just a few of the world’s best known and most loved brand icons created by the company. Its portfolio extends to twelve €1 billion brands and is a global leader in many categories as measured by its revenues and operations.

“In times of austerity, many businesses are finding ways to maximise their research budget to deliver reliable insights and to drive positive business outcomes” says Nijhuis. “At Unilever, we are always working hard to engage consumers to predict trends and translate those trends into new products. Therefore, reliable insights are essential to achieve sustainable profitability”.

Merlien Institute, the main organiser maintains the objective of the summit is aimed towards learning how major companies collect consumer data and turn insights into profitable business strategies. The organisers are encouraging senior executives of consumer insights, marketing, innovation, new product development and marketing research to participate in this summit and leverage the wealth of practical case studies gained during the event to advance their consumer insights strategies.

In addition to Nijhuis’s topic on "small insights with big effects"', the conference’s schedule of events will feature speakers including: Dr. Pamela Pauwels, Director Customer Insights and Innovation from Philips, Aart Labe, Director Business Insight Europe from McDonald's, Joëlla Marsman, Head of Online Communities from HJ Heinz, Herman Huizinga, SVP of Business Intelligence from ING and many more will be providing practical case studies on Consumer insights, Shopper Insights, Market Research, Market Intelligence, Marketing and Branding and Innovation & New Product Development.

For more information on the conference agenda, speaker panel and registration, please visit: http://www.insightsvalley.com/europe

For sponsorship opportunities, please contact Ms Catherine Ortiz +44 2071936058 or catherine(at)merlien(dot)org.

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Regina Silagpo
Merlien Institute
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