We can finally answer the question, ‘Should our brand do experiential?’ by providing real return on investment analysis. So our clients can truly understand the value of their experiential marketing programs. It’s unique and it’s exciting.
Norwalk, CT (PRWEB) October 19, 2012
Kirkpatrick brings a lifetime of big brand experience and industry relationships to the Inspira team. A leader in both business building and brand building, Kirkpatrick is an award-winning marketer. He’s led teams and projects that have earned a bronze award for best social media program in the Global Unilever Awards for Outstanding Communications and a Silver Reggie Award for Experiential Marketing from the Promotional Marketing Association (PMA). The recognized industry leader has crafted and managed dynamic experiential campaigns for high profile clients, including Ben & Jerry’s, Nike, SONY Electronics, State Farm, Activision, Yahoo!, Shell Oil, and more.
“To really know a brand and move it forward, you need to know people and what moves them to action,” said Inspira Founder, President and CEO Jeff Snyder. “Steve has done that again and again across a wide range of industries and market segments. He brings creativity, strategy, and leadership to everything he does. We’re excited to bring his considerable skill and passion to our team, our partners and our clients. Steve is a big get for us.”
“My goal at Inspira is to bring the Inspira story to leading brands looking to connect more deeply with their customers. At Inspira we go beyond demographics and really get to the heart of who is most likely to become users of our client’s products. We use ethnographic studies to get a true picture of their consumers’ mindset and what their motivations are,” said Kirkpatrick. “And we can finally answer the question, ‘Should our brand do experiential?’ by providing real return on investment analysis. So our clients can truly understand the value of their experiential marketing programs. It’s unique and it’s exciting. I’m thrilled to be on the Inspira team.”
Kirkpatrick comes to Inspira from Gigunda Group of Manchester, New Hampshire where he was the Senior Business Development Manager.
Inspira Marketing Group is an experiential marketing firm based in Norwalk, CT. Recently ranked 44th in the Inc. Magazine list of the 500 fastest growing private companies, Inspira is an independent marketing and promotions agency specializing in providing consumers with unique brand experiences. “We’re experts in experience – redefining the journey with joy, passion, drive, curiosity, and creativity. We are Inspira.”