Instantiations Expands into Japanese Market with SureAvenue

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Leading vendor of automated software quality and GUI development tools for Java Eclipse teams with software and web technology experts in Japan

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We are very impressed with the quality and reputation of Instantiations' Eclipse tool offerings. They work closely with their customers to create products that developers using the Eclipse platform need - from code quality solutions to GUI building.

Instantiations, Inc., a leading provider of Java development solutions for the Eclipse platform, and SureAvenue, a leading solution provider for system consultation and system development, today announced an official reseller relationship. Under terms of the agreement, SureAvenue is exclusively licensed to resell Instantiations' industry-leading GUI development, quality improvement, and software testing tools in Japan. Products include WindowBuilder Pro™ (Swing, SWT and GWT Designers), CodePro AnalytiX™, WindowTester Pro™, CodePro Profiler™, and RCP Developer™.

SureAvenue will resell Instantiations products, as well as provide first line customer support, Japanese documentation and consulting. Instantiations' Japanese web site can be found here:

"Instantiations has a strong history of success with its products around the world and we look forward to growing that success in Japan," said Hitoshi Takagi, President and CEO of SureAvenue, Inc. "We are very impressed with the quality and reputation of Instantiations' Eclipse tool offerings. They work closely with their customers to create products that developers using the Eclipse platform need - from code quality solutions to GUI building."

"We are excited to further our international expansion into Japan by partnering with SureAvenue," said Mike Taylor, CEO of Instantiations and an Eclipse Foundation board member. "With the strong growth of the Eclipse tools market worldwide, and SureAvenue's expertise, this relationship allows us a powerful, cost-effective way to provide localized sales and support services to future and current customers in Japan."

Instantiations focuses its Java programming tools on the popular Eclipse open source technology platform. Involved in the Eclipse software development community since 1999, Instantiations has succeeded by providing high-value, high ROI software development tools for professional software developers. The company's products include: WindowBuilder Pro (Swing, SWT and GWT Designers), WindowTester Pro, RCP Developer, CodePro AnalytiX and CodePro Profiler.

Its market-leading product for creating graphical user-interfaces (GUIs), WindowBuilder Pro is used by tens of thousands of Eclipse developers worldwide. WindowTester Pro automates testing of Java GUIs with tools for recording, test generation, code coverage and playback of GUI interactions. RCP Developer is the first development tool to leverage the open source Eclipse Rich Client Platform (RCP) for creating Java-based client and stand-alone desktop applications. A powerful automated software quality tool, CodePro AnalytiX helps developers measure and improve the quality of software as they create it. It can be deployed on a developer's desktop and/or seamlessly integrated into a server-based software build system, ensuring high software quality throughout the development process and minimizing software security vulnerabilities. CodePro Profiler is the first enterprise-ready performance-profiling tool designed specifically for Eclipse, and enables Java developers to easily find performance problems in their application code during development on Eclipse.

About Instantiations
Based in Portland, Oregon, USA, Instantiations is a leading innovator of Eclipse-based solutions and focuses its products and services on improving quality, productivity and time-to-market for global software development organizations. The company is also a major contributor in the Smalltalk language market with its VA Smalltalk product. Led by a team of internationally-recognized pioneers in Java and Smalltalk software technology, Instantiations is a founding member of the Eclipse Foundation, the Smalltalk Industry Council, and is an IBM Business Partner. With a line of products for Eclipse, IBM Rational®, JBuilder® and MyEclipse™, the company is named as one the fastest-growing Oregon companies three years running and has been ranked among the top 100 companies influencing software development by SD Times. For more information, visit, email info (at) or call +1-503-598-4913.

About SureAvenue
Based in the center of Tokyo, Japan, SureAvenue is a leading provider of mission critical systems and enterprise systems development. Core members of the management team have strong business relationships with customers and System Integrators through their experiences at SAS, Computer Associates, HP, and others. Since SureAvenue was established, they have focused on open systems with the technologies of Java and Open Source Software (OSS). The corporate motto is: "Sure avenue to success." It means "We would like to be successful by providing the sure avenue to each customer's business. Without customers' success, we cannot be successful." For more information, visit, email info (at) or call +81-3-6423-2700.

CodePro AnalytiX, WindowBuilder Pro, Swing Designer, SWT Designer, GWT Designer, RCP Developer and WindowTester are trademarks of Instantiations, Inc. Java is a trademark of Sun Microsystems. All other trademarks are the properties of their respective companies.


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