Kravitz and Barinskiy prove effective marketing now is more about technology and old-fashioned footwork via social networking, Internet leads, referrals and getting involved in your community.
Chicago, IL (PRWEB) October 21, 2010
Insurance agents looking for a handbook for marketing and sales in the era of social networking and increased customer demands have found their new resource in InsuranceAgents.com’s new book, Mastering Insurance Marketing: How to Move Your Agency Forward in the New Media Age. It’s the best insurance marketing book out there, and will be a key resource for successful agents for years to come.
InsuranceAgents.com President Lev Barinskiy, a former top-selling insurance agent, and CEO Seth Kravitz have poured all their knowledge and the knowledge of the thousands of agents they encounter daily regarding marketing, the web and closing sales into this essential guide to growing any insurance agency’s book of business. Whether your agency’s brand new or has been a part of the community for decades, Mastering Insurance Marketing: How to Move Your Agency Forward in the New Media Age is packed with valuable tips and techniques for building your agency into the powerhouse you want it to be.
“My business partner, Lev Barinskiy, and I consider writing this book one of the most important things we have done in our six years here at InsuranceAgents.com,” Kravitz writes in his introduction. “This book sums up hundreds of interactions with agents all across the country and brings the mass of their knowledge into a single, easy-to-read book.”
InsuranceAgents.com’s book shows how marketing via mass media outlets such as TV, newspapers, radio and the yellow pages is showing diminishing returns for agents trying to gain a foothold in their local markets. Kravitz and Barinskiy prove effective insurance marketing now is more about technology and old-fashioned footwork via social networking, Internet leads, referrals and getting involved in your community.
Mastering Insurance Marketing: How to Move Your Agency Forward in the New Media Age provides agent-tested tips for communicating with customers and closing sales, best-practice guidelines from top-selling agents and a look at how a compelling business story can be the cornerstone of a blockbuster marketing strategy. It’s the best book on the market for any insurance agent who wants to grow his or her book of business, and well worth buying a copy.
InsuranceAgents.com started in 2004 when Lev Barinskiy and Seth Kravitz started a small Internet lead business in Lev's basement. In just a few short years, it has become the 24th fastest-growing company in the U.S., according to the Inc 500, and is now serving thousands of agents nationwide.