We also found the average cost of repairs for light coloured cars was less than for dark coloured cars, which suggests they may be involved in less severe crashes
Adelaide, SA (PRWEB) December 5, 2008
Light and bright coloured cars are involved in around 10 per cent fewer crashes than dark coloured ones, according to new research by SGIC.
SGIC car insurance claims research showed cars coloured white, yellow, beige and red were involved in fewer collisions than those that were black, green and blue.
SGIC state manager Lee Jameson said the research indicates lightly coloured cars were more visible and potentially a safer option for car buyers.
"We also found the average cost of repairs for light coloured cars was less than for dark coloured cars, which suggests they may be involved in less severe crashes," she said.
A recent SGIC survey showed nearly one in 10 South Australian drivers (11 per cent) considered the colour and look of a car the most important consideration when shopping for new wheels.*
Ms Jameson said white and silver continued to be among the most popular car colours.** However, white rated high for visibility, compared to silver.
"SGIC encourages anyone buying a car to consider safety features, particularly whether it has electronic stability control, before making a decision," she said.
SGIC analysed collisions that had occurred at dawn and dusk, when visibility was poor, especially if drivers did not use their headlights.
"The research supported our belief that dark coloured cars like black, green and blue, which blend into the environment, appear to be more at risk than lighter coloured cars," Ms Jameson said.
"Drivers should turn their headlights on when driving at dawn and dusk, when conditions are poor and when driving in the country so their car can be seen more easily."
*Based on attitudinal research completed by Woolcott, August 2008.
**RTA NSW and the DuPont 2007 Global Automotive Colour Popularity Report
SGIC is a leading South Australian provider of general insurance, including car insurance, home insurance and contents insurance.