Roger West Launches Newly Designed Online Resource and Reinforcement Tool

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Roger West Creative and Code, an integrated marketing and technology company, announces the launch of a newly designed website for its client Paradigm Learning. Zplus is a content managed resource for facilitators of Zodiak®: The Game of Business Finance and Strategy, a product of Paradigm Learning.

The site is developed within a user-friendly content management system, giving us the freedom we need to monitor and update content.

Roger West Creative and Code, an integrated marketing and technology company in the Tampa Bay area, just launched a newly designed website for its client Paradigm Learning. The website, Zplus, is a content managed resource for facilitators and administrators of Zodiak®: The Game of Business Finance and Strategy. Zodiak is a business acumen classroom-based learning simulation, a product of Paradigm Learning.

The purpose of the website redesign was to enhance the online resource for Zodiak users. The website is provided exclusively for Zodiak clients.

"We worked closely with the team at RogerWest to create a robust support center to reinforce the classroom-based experience of Zodiak," said Kristan Evans, Director of Marketing for Paradigm Learning. "The site is developed within a user-friendly content management system, giving us the freedom we need to monitor and update content."

The website covers many topics and offers a number of enrichments, including the following:

  • Marketing Zodiak internally
  • Tips/tools for conducting the simulation and "Connections" exercises
  • Reinforcement exercises that can be used after the initial training
  • Strategies for gaining management follow-through
  • A forum for Zodiak clients to connect with other Zodiak users
  • Customization, measurement and results communication options
  • Tools for the evaluation and measurement of the impact of the Zodiak training

For more information about Roger West Creative and Code, Paradigm Learning, or Zodiak: The Game of Business Finance and Strategy contact Shanna Kurpe or visit http://www.rogerwestcreative.com.

About Roger West
Roger West Creative and Code is a full-service marketing and technology agency providing integrated marketing solutions to businesses worldwide. Our services include web design and development, online marketing, traditional marketing, custom web solutions, software development, content management systems, and e-commerce storefronts. We help our clients effectively communicate with their target market, generate qualified leads, eliminate inefficiencies, and successfully maintain and manage complex business operations. Roger West is committed to creating a fun, diverse, and pleasant working environment for clients, partners, and employees.

About Paradigm Learning
Paradigm Learning provides creative classroom games and simulations that are fun, fast, cost-effective and easily customizable to your business strategies. Our corporate training programs have been delivered to more than 50 percent of the Fortune 500 and focus on the areas of business acumen, employee alignment, organizational change, project management and talent leadership.

Contact:
Shanna Kurpe, Marketing Manager
Roger West Creative and Code
813.433.1869

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Shanna Kurpe, Marketing Manager
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