Berkeley, CA; Cambridge, MA (PRWEB) October 6, 2006
GetActive Software, Inc. (http://www.getactive.com ), a leader in online constituent relationship management services that help nonprofits use the Internet to raise funds, conduct advocacy campaigns, and build community, and Target Software, Inc., (http://www.targetsite.com ), creators of Team Approach, a leading fundraising and donor management system, are working in partnership to provide joint clients a seamless data integration solution to increase the success of organizations’ fundraising campaigns.
The software development and marketing partnership will enable nonprofit organizations to update constituent records and donation information between GetActive's online database, the Constituent Data Hub™, and the Team Approach offline database. The initial version of the integration software is expected to be released in early Q4 of 2006.
"We're delighted to partner with GetActive because of their outstanding reputation within the online constituent relationship marketplace," said Chuck Longfield, CEO and Founder, Target Software, Inc. “Many of our clients use GetActive to power their sophisticated online campaigns, and speak very highly of the company’s client-focused products and services. We’re eager to provide these organizations a stronger integration solution through this partnership.”
"Effectively managing constituent data is key to an organization’s development efforts,” said Sheeraz Haji, CEO of GetActive. “Our partnership with Target Software will enable organizations to have a strategic advantage by using best-of-breed tools for integrated fundraising and marketing.”
About GetActive Software, Inc.
GetActive Software is a leading provider of online relationship management solutions that help organizations easily recruit, engage, and retain constituents. The GetActive Suite(TM) includes email messaging, fundraising, advocacy, events, community, and website management. At its core is the Constituent Data Hub(TM), GetActive's online database, which enables organizations to build comprehensive profiles of supporters by tracking online interactions and integrating with offline systems. GetActive has more than 800 clients, including The Humane Society of the United States, AFL-CIO, University of California, CARE, Oxfam America, U.S. Chamber of Commerce, and the National Association of REALTORS(R). Organizations of all sizes are growing their lists, raising funds, optimizing constituent relationships, and improving campaign results with GetActive. For more information, visit http://www.getactive.com or call 202.659.2791.
About Target Software, Inc.
Target Software offers Team Approach®, a fundraising database solution that has become the preferred choice among demanding organizations with high-volume, sophisticated fundraising operations. The application is offered in a variety of configurations, from fully hosted and administered by Target, to fully supported in-house implementations at the client site. Team Approach's Web-enabled, Oracle-based technology enables organizations to take donor relationship management to new levels of customization, personalization and integration. Advanced analytics and campaign management tools give fundraisers insight into past performance and greater control over future campaigns. The technology is backed by software developers and fundraising experts with decades of practical experience managing donor and membership programs. In addition to dozens of Public Broadcasting stations, some of the many organizations working with Target include Alzheimer's Association, Greenpeace USA, Habitat for Humanity International, Paralyzed Veterans of America, Special Olympics, The Wilderness Society, U.S. Holocaust Memorial Museum, and World Wildlife Fund. For more information, visit http://www.targetsite.com or contact Terry Krais, [email protected]
Claudia Zorn, GetActive Software
P: (202) 659-9397
czorn @ getactive.com
John Mastrobattista, Target Software
mastro @ targetsite.com
# # #