A business’s brand ... allows consumers to identify products associated with the business. In today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors.
CHICAGO, IL (PRWEB) September 13, 2016
In today's economic environment, intellectual property (IP) rights have become increasingly important assets for both individual and corporate entities. More and more, both are recognizing the economic importance of IP rights--whether those rights consist of a single patent--or whether they consist of an entire portfolio also including trademarks, copyrights, and trade secrets.
This information-packed series from Financial Poise Webinars focuses on the intricacies of IP rights as they relate to the specific areas of brand protection, IP transactions, internet marketing, and other IP issues that are critical when representing innovators and inventors. Join leading attorneys as they discuss—in plain English for the non-expert—some specific IP challenges that individuals, businesses, and those who represent them are likely to face.
As with all Financial Poise Webinars, each episode in the series is designed to be viewed independently of the other episodes, and listeners will enhance their knowledge of this area whether they attend one, some, or all of the programs.
The first episode of the series, IP- CHOOSING & PROTECTING YOUR BRAND, airs on September 23rd at 11am CST (Register Here) and features host William C. Spence of SpencePC. He is joined by Kal Shah of Benesch, Friedlander, Coplan & Aronoff, Eric Curtin of Crawford Maunu and Michael Kelber of Neal, Gerber & Eisenberg.
A business’s brand defines it in the market and allows consumers to identify products associated with the business. In today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that business are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.
ABOUT FINANCIAL POISE™:
Financial Poise™ (http://www.financialpoise.com ) provides unbiased news, continuing education, and intelligence to private business owners, executives, investors, and their trusted advisors. For more information contact Emily Goldin at egoldin(at)financialpoise(dot)com or 312-469-0135.