Toyota Maintains Hold On's Best Deals Of The Month

Share Article

Toyota Continues to Score Well in Value, Maintains Rankings Despite Recalls Logo

Past News Releases

RSS, the leading source for automotive ownership cost and value analysis, today announced its Best Deals of the Month for March 2010, highlighting the cars, trucks, crossovers and SUVs that deliver outstanding value and lower than expected costs. The March value ratings reveal that the Toyota brand continues to display resilience in the face of recalls, and that brands such as Volkswagen and MINI are proving to be long-term value champions.

What’s New and Notable
“Toyota has a public relations crisis on its hands, but thus far we are seeing very little impact on the Toyota brand when it comes to value,” said Charlie Vogelheim, executive editor of “Toyota continues to maintain its hold on about one-third of our overall segment winners, thanks to the fact that the automaker excels at every aspect of cost of ownership. We are monitoring the recall situation carefully, but at this point, Toyota does not appear to have lost much equity when it comes to its reputation for value.”

Auto Rebates of the Month
The Lincoln MKX offers a rebate of $3,000 and the Chrysler 300C a rebate of $2,000—helping each car take the Luxury Crossover and Sports Sedan/Wagon segments, respectively. Rebates continue to play a role in which vehicles earn the top spot in each segment. The average new car rebate for March is $861, down from $1,503 in January.

The Domestics
Ford and Chrysler make their way back to the Best Deals list with the help of the above-noted rebates. In the Full-Size Truck segments, GM continues to dominate, with the Chevy Silverado and GMC Sierra accounting for all but one of the winners.

The Winners’s “Best Deals of the Month” ranks the new cars, trucks, crossovers and SUVs that deliver the best cost of ownership in 31 vehicle classes. The best car values for March 2010 are:


  •     Subcompact - Toyota Yaris Hatchback
  •     Base Sport - Volkswagen GTI 2-door
  •     Compact under $17,000 – Toyota Corolla
  •     Compact over $17,000 – Golf TDI
  •     Midsize Car – Toyota Prius
  •     Convertible - MINI Cooper Convertible
  •     Wagon – Volkswagen Jetta TDI Wagon
  •     Full-Size Car – Hyundai Sonata 4cyl
  •     Near Luxury Car – Lexus ES
  •     Luxury Car – Audi A5 Coupe
  •     Luxury Convertible – Volvo C70
  •     Sports Car – Chevrolet Corvette
  •     Sport Sedan/Wagon – Chrysler 300 C
  •     Luxury Sports Sedan/Wagon – Lexus IS 350 Sedan

Sport Utilities and Crossovers

  •     Compact SUV/Crossover – Toyota RAV4
  •     Midsize Crossover –- Toyota Highlander
  •     Luxury Crossover – Lincoln MKX
  •     Luxury SUV – GMC Yukon Denali
  •     Midsize SUV – Toyota FJ Cruiser
  •     Full-size SUV – Toyota Sequoia


  •     Compact Pickup 2WD - Toyota Tacoma 2WD
  •     Compact Pickup 4WD - Toyota Tacoma 4WD
  •     Full-Size Pickup 2WD ½ Ton – Toyota Tundra
  •     Full-Size Pickup 2WD ¾ Ton - Chevrolet Silverado 2500 HD Crew Cab 2WD,

GMC Sierra 2500 HD Crew Cab 2WD (tie)

  •     Full-Size Pickup 2WD One Ton - Chevrolet Silverado 3500 Crew Cab 2WD,

GMC Sierra 3500 Crew Cab 2WD (tie)

  •     Full-Size Pickup 4WD ½ Ton – Chevrolet Silverado 1500 Crew Cab Hybrid 4WD,

GMC Sierra 1500 Crew Cab Hybrid 4WD (tie)

  •     Full-Size Pickup 4WD ¾ Ton - Chevrolet Silverado 2500 HD Crew Cab 4WD,

GMC Sierra 2500 HD Crew Cab 4WD (tie)

  •     Full-Size Pickup 4WD One Ton - Chevrolet Silverado 3500 Crew Cab 4WD,

GMC Sierra 3500 Crew Cab 4WD (tie)


  •     Full-Size Van – Chevrolet Express 1500
  •     Minivan – Toyota Sienna

The Methodology’s “Best Deals of the Month” analyzes monthly car values based on the seven primary factors that determine a vehicle’s long-term ownership costs: fuel economy, maintenance, repair, retained or resale value, licensing, state fees and taxes. Using these factors, determines what it costs to own and operate a new vehicle over five years. The company examines each and every new car model-year trim line, as ownership costs can vary significantly among different trim lines of the same model.

Visit for complete car value rankings, including the best used cars on the market.

About, Source Interlink Media, and Source Interlink Companies, Inc., part of Source Interlink Media, LLC, is the market leader in automotive ownership cost and car values analysis. Founded in 1986, is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the web site (, consumers get the help they need to research, compare, configure and price new cars. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

For more information, contact:
Jocelyn Johnson, 917-406-5886, jjohnson(at)gravitas-pr(dot)com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jocelyn Johnson
Visit website