's October Best Deals Shows Average Auto Rebate Increasing

Share Article's monthly value ranking of new cars, trucks and SUVs highlights deeper auto rebates, led by GM and Chrysler

Saturn, of course, has historically not offered rebates, but that may change as GM moves to shift cars off the lot., the leading source for automotive ownership cost and car values analysis, today announced its "Best Deals of the Month" for October 2009, revealing an increase in incentives as automakers continue to struggle with a sluggish market.

What's New and Notable
In October, with the end of the "cash for clunkers" program and the seasonal beginning of model-year closeouts, average new car rebates increased to $1,450, up from an average of $1,100 in August and September and $1,040 in July. That there are fewer large rebates of $6,000 or $7,000 suggests that automakers are spreading the incentives.

"We are in that part of the year when manufacturers and dealers want to make room for new model-year cars," said Eric Anderson, senior analyst for "The new car market is still under pressure, and automakers are likely to get more creative to move product."

Rebates of the Month
A $4,000 rebate on the Chevrolet Corvette is enough to vault the classic sports car back to pole position in the Sport class, a segment where it has been a frequent winner. For the first time, the Chrysler 300C wins out among Sport Sedan/Wagons under $38,000, powered by a $4,500 rebate.

Trending Up
Audi. With no significant rebates on offer from competitors, the automaker returns to the Best Deals list with the Audi A3 and the Audi A4 Convertible taking the Luxury Convertible and Near Luxury Car segments, respectively.

The Domestics
"So far we are not seeing a great deal of impact on Best Deals from the pending shut down of Pontiac and the surprise decision not to move forward with the deal to save Saturn," said Anderson. "Saturn, of course, has historically not offered rebates, but that may change as GM moves to shift cars off the lot."

Many of the auto rebates for October 2009 are concentrated among full-size pickup trucks, whose shrinking sales have led to greater competition among U.S. automakers. Full-size truck winners for the month include the Chevy Silverado, Dodge Ram 3500 and GMC Sierra--all of whom sport rebates of at least $3,000.

The Winners's "Best Deals of the Month" rank the new cars, trucks, crossovers and SUVs that deliver the best cost of ownership in 31 vehicle classes. The best car values for October 2009 are:

Class - Brand / Model

Subcompact Cars - MINI Cooper Hatchback
Compact Cars over $17,000 - Volkswagen Jetta TDI Sedan
Compact Cars under $17,000 - Honda Fit
Midsize Cars over $21,000 - Toyota Prius
Midsize Cars under $21,000 - Toyota Prius
Convertible - MINI Cooper Convertible
Luxury Convertible - Audi A4 Convertible
Near Luxury Cars - Audi A3
Luxury Cars - Lexus LS
Large Cars - Hyundai Sonata 4cyl
Base Sports Cars - Pontiac Solstice Coupe
Sports Cars - Chevrolet Corvette
Small/Midsize Wagon - Volkswagen Jetta TDI Wagon
Sport Sedan/Wagon over $38,000 - Lexus GS Hybrid
Sport Sedan Wagon under $38,000 - Chrysler 300C
Compact Utility/Crossover - Mazda Tribute Hybrid
Midsize Crossover - GMC Acadia
Luxury Crossover - Lexus RX
Intermediate Utility - Nissan Xterra
Utility - Toyota Land Cruiser
Luxury Utility - GMC Envoy Denali
Minivan - Dodge Grand Caravan
Full-Size Van - Chevrolet Express 1500
Compact Pickup Truck 2WD - Toyota Tacoma Regular Cab 2WD
Compact Pickup 4WD - Toyota Tacoma Regular Cab 4WD
Full-Size Pickup 2WD Half Ton (tie) - Silverado Crew Cab Hybrid 2WD
Sierra Crew Cab Hybrid 2WD
Full-Size Pickup 2WD 3/4 Ton    Ram 2500 Quad Cab 2WD
Full-Size Pickup 2WD One Ton    Ram 3500 2WD
Full-Size Pickup 4WD Half Ton (tie) - Silverado Crew Cab Hybrid 2WD,
Sierra Crew Cab Hybrid 2WD
Full-Size Pickup 4WD 3/4 Ton - Silverado 2500 HD Crew Cab 4WD
Full-Size Pickup 4WD One Ton - Ram 3500 4WD

The Methodology's "Best Deals of the Month" analyzes monthly car values based on the seven primary factors that determine a vehicle's long-term ownership costs: fuel economy, maintenance, repair, retained or resale value, licensing, state fees and taxes. Using these factors, determines what it costs to own and operate new cars over five years. The firm examines each and every new car model-year trim line, as ownership costs can vary significantly among different trim lines of the same model.

Visit for complete car value rankings, including the best used cars on the market.

About and Source Interlink Companies, Inc., part of Source Interlink Media, LLC., is the market leader in automotive ownership cost and car values analysis. Founded in 1986, is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the web site (, consumers get the help they need to research, compare, configure and price new cars. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

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