El Dorado Hills, CA (PRWEB) August 20, 2013
IntelliQuote, a highly regarded online life insurance agency, is gearing up to promote Life Insurance Awareness Month (LIAM). This year’s celebration will be the 10th anniversary of the annual event and is already shaping up to be the most successful LIAM yet.
Founded in 1997, IntelliQuote has been delivering online life insurance and unparalleled customer service for 16 years. Offering instant online life insurance quotes from the industry’s top rated carriers, IntelliQuote has earned a reputation as a leader in the space. In addition, the IntelliQuote leadership team has made a commitment to ongoing consumer education, leveraging their expansive online presence to disseminate educational materials year round. As a result of this commitment, IntelliQuote enthusiastically participates in LIAM, and other industry events, each and every year.
Life Insurance Awareness Month is an annual observance which takes place in September and gives industry leaders the opportunity to shed light on the importance of carrying adequate life insurance at every stage of life. LIAM is spearheaded each year by the LIFE Foundation, a non-profit committed to helping Americans understand the connection between life insurance and financial responsibility. The 2013 LIAM celebration is already on pace to be a historic event. The 10th anniversary of Life Insurance Awareness month, this year’s celebration is star studded and sure to spark the dialog LIAM was designed to ignite.
The LIFE Foundation’s 2013 LIAM celebrity spokesperson is retired NFL quarterback Boomer Esiason. Having lost his mother to cancer at a young age, Boomer is passionate about the value of life insurance. In addition to the role Boomer will play in this year’s celebration, industry leaders nationwide will be disseminating educational materials, promoting exclusive LIAM videos and more.
The theme of LIAM 2013 is ‘Life Happens,’ a message designed to remind consumers of just how unpredictable life can be. Life Happens also encourages individuals to improve the odds of good things happening in life while preparing for the challenges ahead. Those participating in LIAM, this year, will be promoting the Life Happens message throughout the month of September. Learn more about LIAM 2013 and all that is in store.
In order to prepare for Life Insurance Awareness Month, the leadership team at IntelliQuote has been planning for weeks. IntelliQuote will be publishing LIAM centric materials through a variety of online channels including: Facebook, Twitter, email marketing and their own Life Insurance Blog. All messaging will drive traffic to educational materials within IntelliQuote web assets as well as LIAM related content from the LIFE Foundation itself.
“LIAM is a celebration we look forward to every year,” said Gary Lardy, President and CEO of IntelliQuote. “It gives us a chance to engage consumers and to emphasize the importance of protecting those who matter most with life insurance coverage.”
Through their efforts to promote Life Insurance Awareness Month in 2013, IntelliQuote plans to once again be a driving force behind the campaign. The entire team is preparing to shed light on LIAM through direct consumer correspondence, social media outreach, marketing communications and more. The messaging behind all of which will highlight the Life Happens theme and underscore the importance of protecting those we hold dear.
“This is a wonderful opportunity to get consumers and industry professionals to share an open dialog about the importance of preparing for the unexpected,” added Lardy.
Life Insurance Awareness month kicks off on Labor Day, September 1, a date which the IntelliQuote family is anxiously anticipating. Watch for more announcements from IntelliQuote, in the coming weeks and months, as they continue to do their part to promote LIAM and other educational efforts.
Headquartered in El Dorado Hills, California, Intelliquote is a highly respected innovator in the online life insurance industry. Offering instant quotes, unrivaled customer service and access to the most competitive life insurance products on the market; IntelliQuote is the undisputed leader in the space. For more information, visit http://www.intelliquote.com or call 1-800-963-6405.