'Yes We Can!' Says UK Interactive Agency as it Expands into US Market

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London based interactive agency Type3 open's it's US office in SoMa, downtown San Francisco. After 10 years, Type3 has grown into one the UK's most innovative and standard-setting interactive agencies. San Francisco's position as a creative hub made it a natural choice for Type3's expansion.

We have phenomenal experience working for organizations large and small, and with type3 now straddling the world's time zones we can offer the benefits of a local U.S. presence combined with a virtual team that can work on projects 16 hours a day. We intend to produce better results, offering better value, than our competitors.

The U.S. may be sliding into its biggest economic downtown in nearly 30 years, but for London based interactive agency Type3, the recession is proving the ideal time to embark on ambitious overseas expansion with the opening today of its first U.S. office in San Francisco, CA.

Type3 was formed 10 years ago in London in the midst of the last economic rough patch, and has rapidly grown into one the UK's most innovative and standard-setting interactive agencies - with a client list that boasts names such as MTV, Disney, Santander and DHL. The opening of the San Francisco office by founder and CEO Matthew Iliffe (pronounced i-liff) is the latest step in a business strategy that has consistently challenged and confounded industry trends.

"We're up sizing as everyone else is downsizing because our proposition is unique," says Iliffe. "We focus on delivering creative online solutions that provide great business value, giving us a genuine edge when companies start tightening their belts. Many of our competitors simply don't produce effective integrated strategies for their clients' online assets, meaning that results often fall short. At type3 we focus on the fundamentals - life cycle planning, usability, creativity, traffic and goal conversion - which ensures our projects deliver excellent results. This applies throughout the life cycle of the project, not just at the beginning and it means we're able to give more value to our clients. That's what brand managers and business owners want when times are tough."

Iliffe goes on to say "when considering agencies, you often find some that can develop a visually appealing website, but lack the technological or strategic know-how to make a website effective. Or, you find a technology partner providing highly sophisticated business solutions, without the design experience to make it appealing to end-users."

"We are the third type. Not only do we deliver more effective creative solutions than traditional agencies, but we combine it with the functionality and business intelligence delivered by traditional technology providers."

Iliffe believes his San Francisco expansion team is perfectly poised to break into the U.S. market. "We have phenomenal experience working for organizations large and small, and with type3 now straddling the world's time zones we can offer the benefits of a local U.S. presence combined with a virtual team that can work on projects 16 hours a day. We intend to produce better results, offering better value, than our competitors."

About Type3:
Formed in London in 1998, Type3 is an international interactive agency with offices in London and in San Francisco. The company designs and develops creative online brand solutions and web applications and has served some of the biggest companies in the world through to some of the smallest. The company prides itself on delivering effective online solutions that are great value to all its customers no matter the size of business or budget.

Type3's new SF offices are situated in the trendy SoMa region of downtown San Francisco - close to both BART and Caltrain stations.

http://www.type3digital.com/

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Kim Schlagel

Emma Downham
Type3 London
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