4Kids Entertainment is helping to further shape these trends with its new video marketplace that syndicates exclusive content developed for its target audiences through a variety of media channels, including The CW, and until recently, Fox.
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Seattle, WA (PRWEB) February 11, 2009
On the heels of announcing its role in the recently introduced PBS Kids Go! online video player development, Cypress Consulting, a Seattle business consulting, technology and creative services firm, was selected to create a new video portal site for housing online video assets geared towards the fast-growing children and young adult segment of the Internet marketplace by children's entertainment powerhouse, 4Kids Entertainment, Inc. (NYSE: KDE).
4Kids Entertainment, a global organization that creates, develops, produces, broadcasts, distributes, licenses, and manufactures children's entertainment products, chose Cypress Consulting to develop a video player platform designed to offer young audiences easy access to a library of favorite television programming and unique entertainment content, while establishing a rich video marketplace solution that presented 4Kids Entertainment with new opportunities for generating revenue.
"We saw a tremendous opportunity to broaden distribution of our video content beyond our own Website using additional Internet channels, and selected Cypress Consulting and thePlatform as our 'best of breed' partners to make this transition," said Mark Kirk, VP, Director of Interactive Operations, 4Kids Entertainment. "Working with our internal team to augment our existing service, Cypress Consulting and thePlatform successfully deployed our new video portal at 4Kids TV in a very aggressive timeline."
In collaboration with the 4Kids Entertainment internal development team, Cypress Consulting replaced the company's prior Maven Networks video player with a customized broadband video player using the Player Development Kit (PDK) from thePlatform for Media, one of Cypress Consulting's key technology partners. This strategic deployment of the new 4Kids Entertainment video platform enabled the company to quickly bolster its advertising infrastructure while meeting stringent guidelines for marketing to children, as well as incorporate important community features including user-generated ratings and the creation of an entire online video library focused on kids' programming.
"We continue to see a variety of trends evolving in the interactive video space around target audiences, technology use and the desire to bring these two closer together with an architecture that offers personalization, community building and access to rich volumes of desired content," said Nate Thompson, CEO of Cypress Consulting. "4Kids Entertainment is helping to further shape these trends with its new video marketplace that syndicates exclusive content developed for its target audiences through a variety of media channels, including The CW, and until recently, Fox."
Cypress Consulting's relationship with 4Kids Entertainment illustrates the company's success in working with significant media brands to design and implement video platforms with libraries of recorded content to attract users and to deploy revenue-generating models including paid advertisements and content. Most recently, Cypress was responsible for supporting the development of the PBS Kids Go! online video offering, as well as the creation of TruTV's main video player interface and integration with social media sites including Facebook. Cypress' Silverlight video portal for CBS College Sports was recently awarded an Outstanding Achievement award from the Interactive Media Council. View related case studies featuring interactive video platform deployment.
About Cypress Consulting:
Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress' Business Consulting, Technology and Creative practices enable it to deliver holistic video portal solutions to customers including Microsoft, Starbucks, CBS, PBS, Comcast, Fox Sports Northwest, CBS College Sports, as well as interactive media for professional sports organizations. Teams include Seattle Seahawks, New Orleans Saints, Alabama, Notre Dame, and the USC Trojans. For more information, please visit http://www.cypressconsulting.net.
Jennifer K. Ritchie
REVOLUTION PR for Cypress Consulting