NJ Interactive Agency, Kurani Interactive, Redesigns Alpha Wire Website Significantly Increasing Leads
Kurani Interactive is pleased to announce that its recent website redesign for Alpha Wire, a manufacturer of cable, wire & tubing, has contributed to more than a 25% increase in leads, while propelling the company’s rebranding initiative.
Red Bank, NJ (PRWEB) November 9, 2009 -- Alpha Wire called upon New Jersey-based interactive agency Kurani Interactive to redesign its website to reflect the reorganization of its product lines and improve the overall user experience. The new product portfolio structure featured on the recently enhanced website at www.alphawire.com makes it much easier for users to select and specify Alpha cables, tubing and accessories.
The new website launch was designed and managed by Kurani Interactive. Kurani’s Sitecore certified developers helped to direct implementation of a customized Sitecore .NET content management system, allowing for quick and easy bulk updates to the Alpha Wire product line and catalogs. The tool has an easy-to-use, “edit in place” interface that makes it extremely easy for non-technical users to edit and manage website content. Kurani Interactive is a Sitecore partner. In addition to the integration of an on-site search tool from Coveo, the functionality of many of the previous website’s tools was improved including the RoHS Certification Search, Competitor Part Search and a companywide Extranet. As with all Kurani Interactive projects, the website features enhanced visual appeal consistent with the brand, improved usability, superior information architecture and a well built foundation for natural search engine optimization.
“Our team was thrilled to be a part of the introduction of the new Alpha Wire,” said Dan Kurani, President and CEO of Kurani Interactive. “The new website reinforces the Alpha Wire brand while making it easier and quicker for users to find products online and access interactive tools.”
About Alpha Wire
For more than 80 years, Alpha Wire has designed and manufactured industry-leading wire, cable and tubing products for factory automation, automotive, alternative energy and other technically advanced applications. We offer small put-ups, logistical excellence, and broad inventory for dependable, same-day shipment. Contact Alpha Wire at 800-52-ALPHA or visit the website at www.alphawire.com.
About Sitecore
Sitecore provides web content management systems (CMS) for organizations to create compelling website experiences. Sitecore’s features, combined with a strong development architecture, enables marketing people, and other Key Stakeholders to rapidly implement an online business strategy, and measure and manage ongoing website success. Call 415-380-0600 or visit www.sitecore.net to discuss your website's CMS needs.
About Kurani Interactive
KURANI Interactive is a New Jersey-based interactive agency that has won many awards in the areas of website development, online strategy, and internet marketing campaigns. Visit their website at www.kurani.com or call 1-800-889-7676 to discuss your online strategy with Kurani Interactive.
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