New Product for Interior Decorating Launched by Brewster Wallcovering -- WallPops! Wall Art for Tweens and Teens

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Repositionable and removable wall art, a fun, economical, trendy and temporary idea for interior decorating.

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WallPops! is a design solution for every member of the family.

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Brewster Wallcovering Company announces the launch of a new product for interior decorating: WallPops!, a line of peel-and-stick wall art that is repositionable, completely removable and safe for walls. Made of a flexible vinyl material, WallPops! works by simply removing the backing and placing the artwork on the wall. Fun and exciting colors and graphics make up the WallPops!, which come in large 13” dots (Dots) and squares (Blox) and 6 1/4”x 16’ continuous rolls (Stripes).

The fun, bright colors, eye-catching designs and be-your-own-decorator aspect of WallPops! appeal to tweens, teens, college students and young adults. Primary and secondary homeowners also enjoy the wall art, effortlessly incorporating bold colors and cool graphics into rooms. Parents are fans of the removable nature of the product and everyone loves the economical price point – $9.96 per package of five Dots or Blox and $9.96 per roll of Stripes. All of the design formats (Dots, Blox and Stripes) can be cut to any shape to create additional design effects.

Interior decorating with WallPops! can be simple or elaborate; the outcome is in the hands of the user. For example, Stripes can be used to outline a window or to line an entire wall from floor to ceiling. The same goes for Dots and Blox, with users creating their own combinations of colors and designs. Users can rotate Blox so it’s a diamond instead of a square and create large-scale geometric patterns, such as an alternating black and white Deco-esque design. Or decorators can give new meaning to the term “wallflower” by fashioning oversized and sweet whimsical flowers. The design options are limitless.

“WallPops! is a design solution for every member of the family.” said Paula Berberian, Creative Services Manager for Brewster. “It provides a fun and creative, do-it-yourself element for people with a relatively low level of commitment due to its attractive price point and the fact that the artwork is repositionable and removable. The Dots, Blox and Stripes can also be cut to any desired shape to create an endless number of designs for walls.”

The 12 fabulous solid colors are:

Totally Orange – deep, rich orange

Lello Yellow – delicious lemon yellow

Sizzlin’ – strong bold red, with depth

Flirt – the perfect shade of pink – not too pale or hot

Purple Perk – lavender at its best

Oh Pear – soft yellow-green

Electric Blue – saturated and highly charged blue

Stylin’ Green – chartreuse mixed with yellow

Way Cool Blue – tranquil, sky blue

Shh! – deep dark blue

Ghost – crisp white

Black Jack – what else? Black!

There are four designs in the WallPops! collection and each are featured in two colorways that are also available in the large 13” Dots and Blox and the continuous roll of Stripes. They are:

Lots of Dots™ – multi-colored polka dots

Go Retro™ – a geometric pattern

Ribbon Candy™ – a combination of thin and bold stripes

Island Fusion™ – tropical flowers

WallPops! is available at Lowe’s nationwide or by calling Brewster Wallcovering Company at 800-366-1700 for additional retailers. For more information, visit http://www.wall-pops.com.

About Brewster Wallcovering Company

WallPops! wall art is manufactured by Brewster Wallcovering Company based in Randolph, Mass. Established in 1954, Brewster is a family-owned and -operated, fourth generation company. Brewster distributes throughout the U.S. and has distribution facilities in Canada, the United Kingdom and China. A category leader in interior decorating, it offers seven additional brands and more than 10,000 wallpaper and border choices.

Contacts:

Erin Brady

erinb @ lhammond.com

212-891-0216

Sarah Fletcher

sarahf @ lhammond.com

212-891-0220

Lou Hammond & Associates

http://www.louhammond.com

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