“We are showing the client our direct costs for buying and delivering the media..."
Reston, Virginia (PRWEB) June 18, 2012
Intermarkets, Inc., a leading provider of full-service digital advertising solutions for political campaigns, consultants, PACs, non-profits, and corporations, joins forces with Aristotle International, the leading nonpartisan political technology and data-provider in the United States, to provide what is anticipated to be the most effective online micro-targeting solution available to political advertisers.
Intermarkets’ Audience Targeting Platform (Intermarkets ATP), which allows advertisers to find their audience in real time across thousands of websites, will now be able to reach even more precise audience segments by leveraging Aristotle’s rich nationwide voter file of over 190 million Americans.
Advertisers will be able to select audience segments based upon more than 500 demographic and behavioral data points, including party affiliation, propensity to vote, charitable or political contribution history down to the congressional district or state legislative level, and more. This level of data quality will enable political advertisers to target the persuasive messaging needed to build grassroots support and translate ads into fundraising dollars, volunteer support, and votes. The coupling of Aristotle’s powerful data warehouse with Intermarkets’ national advertising reach and superior optimization capabilities provides a new service that is unrivaled.
A primary advantage of the Intermarkets-Aristotle platform is the transparent CPM model that clearly states pricing and enables reach, optimization and relevancy. This structure responds to a growing need for increased transparency in the use of campaign dollars for online advertising.
“This solution is unique to the industry,” said Intermarkets CMO Michael Loy. “We are showing the client our direct costs for buying and delivering the media rather than providing them with a baked, flat fee that blurs where costs end and profit begins. The client benefits from our buying expertise as they will receive more inventory when we obtain better pricing for them.”
“We’re very excited to launch this new partnership with Intermarkets, especially at such a critical time in the campaign cycle,” said Aristotle CEO John Aristotle Phillips. “Our mission at Aristotle has always been to provide a broad range of information, technology, and services on a non-partisan basis, to facilitate the democratic process.
“This level of sophistication will raise the bar in politics and we are thrilled to be at the forefront of the innovation with Intermarkets.”
For more than 25 years, every occupant of the White House—Democrat and Republican—has used Aristotle products and services, in addition to many U.S. Senators, members of the U.S. House of Representatives, and Democratic and Republican state party organizations.
Intermarkets, Inc., celebrating its 15th anniversary in 2012, is the nation's leading independent advertising sales management firm for website publishers. We provide our advertising clients campaign solutions through banner, video, and mobile advertising, offering a variety of services including audience targeting, email marketing, fundraising, and media buying and planning. In the last political cycle, we worked with over 100 campaigns in 37 states, and served over a half billion political campaign ads. Intermarkets is a privately held company based in Reston, Virginia.