Intermarkets, Inc. Defines Key Strategies for Movie Marketers

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Two case studies reveal the road to online success during awards season

Intermarkets, Inc., the nation's leading independent advertising sales management firm announces two benchmark case studies for movie marketers. The studies explain how marketers can effectively use the Internet to reach key target audiences and generate interest for their films for award consideration this season.

Knowing that movie marketers are looking to find new ways to reach their target audience, Intermarkets released two case studies: 1) Three Key Online Tactics for Movie Marketing Success and 2) Movie Marketing Success Stories: What You Need to Know.

"Our current movie studio clients have found that large, rich media ads draw a lot of attention and provide interactive user sessions. Intermarkets created the Cinema ad unit--720x300--to provide the largest in-page space, specifically designed for movie promotions," said Will Trommelen, Chief Operating Officer of Intermarkets. This Cinema ad, only available through Intermarkets, has resulted in click-through rates of over 1000% higher than 300x250 medium rectangle ads.

Online advertising provides movie marketers a cost-effective advertising method, especially during challenging economic times. Intermarkets offers sophisticated ad serving techniques, including behavioral targeting, geo-targeting and automated banner optimization, for better return on investment.

About Intermarkets
Intermarkets, Inc. is the nation's leading independent advertising sales management firm for website publishers. Advertisers can reach more than 65 million monthly unique visitors with the Intermarkets Portfolio. Serving more than three billion ads every month and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, ad serving and more. The privately held company is based in Reston, Virginia.

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Martha Patterson
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