Intermezzo™ to Unify Loyalty Programs for Silverton Casino Hotel

Share Article

Award winning ClubLinq™ API selected to consolidate direct mail, web-based, social and promotional marketing efforts for Las Vegas Locals’ favorite casino.

News Image
...we chose Intermezzo™ because of the company's experience and track record in the hospitality industry. -Cheryl Price, Silverton Casino Hotel’s Vice President of Marketing

Today Intermezzo, Inc announced that it has secured a contract with Silverton Casino Hotel, for the installation of the ClubLinq™ Identity & Offers API. The ClubLinq™ application programming interface will bring the entire Player’s Club to the Player, wherever they may be. In September, ClubLinq™ Offers was awarded the 2013 Transformation Award, in the Gaming & Leisure Magazine, Gaming & Hospitality Awards series.

“As we continue to improve our technology on property, we chose Intermezzo™ because of the company's experience and track record in the hospitality industry. Their technology will allow our Silverton Rewards members access to their Player Portal from home or on their mobile device, they will be greeted with a customized calendar of events, targeted offers, and easy access to all of their balances and account information,” said Cheryl Price, Silverton Casino Hotel’s Vice President of Marketing.

"It is an honor to be a part of the team here at Silverton Casino. The integration of all food & beverage, hotel, gaming, free play, kiosk and drawing promotions and offers will provide an unprecedented level of customer service and satisfaction. Silverton has established the Gold Standard by providing this level of convenience to their patrons on their laptop at home, or in the palm of their hand. It’s very exciting stuff indeed!" said Jeff Baldi, President & CEO of Intermezzo, Inc.

About Intermezzo, Inc.
Intermezzo, Inc. is incorporated in Nevada and is focused on connecting you with your customers via the World Wide Web, ALL mobile devices, and social networks with the ClubLinq™ API (Application Programming Interface), custom developed software and database services, as well as, professional services for just about any need you have.

For more information, please call or visit, +1.702.521.0317, or

About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse, Mi Casa Grill Cantina, Starbucks and Johnny Rockets. In addition to the flagship 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 1,600 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted “Best Free Attraction” in the Best of Citysearch™. Silverton is located at I-15 and Blue Diamond in Las Vegas. For more information, please call 702-263-7777 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeff Baldi
Follow us on
Visit website