Data Services Announces Release of New Japan-Complete Multi-byte Data Processing Solution for Direct Mailers Targeting the Japanese Market

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International Leader in computer services for global direct marketing releases new tool designed to handle unique challenges of Japanese language and Japan's postal code.

Data Services Data Processing for International Direct Mailers

The addition of Japan-Complete to our other international data processing tools augments Data Services Inc's 40 year process of continuous development of products for international mailers

"As the world's second-largest economy, Japan continues to present an attractive environment for global direct marketers. Japan has a highly educated, large middle class of active consumers, coupled with an efficient postal system," says Jerry Messer, President and CEO of Data Services, Inc. "Yet until now a significant hurdle facing direct mailers marketing to Japan has been associated with the Japanese language. We are very excited to introduce our new Japan-Complete service, which is designed to handle the complexities of Japan native language data processing."

Direct mailers mailing into Japan face barriers related to a) the Japanese language, b) the structure of Japanese postal addresses, c) and multi-byte processing. Japan-Complete deals with all three.

"Japan originally borrowed its written language from China", Messer explained. "The Chinese characters (Kanji) were later supplemented by two additional character sets (Katakana and Hiragana) based on the way Japanese syllables sounded when they were pronounced. Romanji (Romaji) is a Romanized version of the Hiragana or Katakana character sets. Japan-Complete from Data Services is capable of handling mixed files containing Romanji and any of the Japanese characters, from any character-set. Japan-Complete includes table matching to determine name sequence for normalization as well as a gender coding function."

Since Kanji characters are often encoded in two or more bytes, Japanese can be a challenge for traditional North American and European data processing systems. Japan-Complete from Data Services is designed from the ground up to easily handle all Japanese characters.

The postal structure in Japan can also be problematic for international direct mailers. Japanese homes were formerly numbered not in geographic sequence, but according to the date they were built. The next-higher number than your house would not necessarily be next-door, but might be a few blocks away. Fortunately the numbering system has changed, yet Japanese addresses still contain their share of postal irregularities.

A complete data processing solution for Japan, Japan-Complete contains address and postal code validation and correction using the Japanese Postal Database. The service also allows for isolation or assignment of city names, postal codes, and prefectures for address normalization.

Many of the Kanji characters are encoded in two or more bytes, unlike North American and European single-byte systems. Fortunately, Japan-Complete handles multi-byte processing easily.

"The addition of Japan-Complete to our other international data processing tools augments Data Services Inc's 40 year process of continuous development of products for international mailers," Messer concludes. "Traditional cost-savings measures such as Merge/Purge or Address Hygiene and correction is as vital in Japan as anywhere; possibly more so, in considering the cost structure of mailing into Japan. Fortunately for both business-to-consumer and business-to-business marketers, we can handle these and other direct mail data processing functions for the Japan market.

About Data Services:

Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Address Hygiene, Email Campaign Management Services and Online list count and ordering tools and will exhibit at Booth 3329 at the 2009 DMA Annual Conference, http://www.dma09.org in San Diego, October 18th to 20th.

Contact Info:
Jerry Messer
Data Services, Inc.
http://www.dataservicesinc.com
+1 - 410-546-2206 x3003

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Jerry Messer
Data Services, Inc.
+1 - 410-546-2206 ext. 3003
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