Data Services Presents "International Direct Marketing: Find the Profits, Avoid the Problems" at TFM & A London 2010

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Data Services President Jerry Messer draws upon 40 years International Direct Marketing Experience in delivering an information-packed overview of major challenges and solutions in International Marketing in London February 24th.

Data Services Data Hygiene and Computer Services for Global Direct Marketing.

Data Services - Computer Services for Global Direct Marketing

Thousands of companies market successfully outside their home market. These companies enjoy substantial profits from their international customers.

Data Services, Inc. (http://www.dataservicesinc.com) has announced it has been selected as an inaugural presenter at TFM&A 2010's brand new DM Zone on Wednesday, February 24th at 10:15 AM.

"We are quite excited to see that TFM&A is adding a new section of the conference devoted to Direct Marketing," said Data Services President Jerry Messer. "It's always satisfying to be invited to share our experience in international direct marketing, especially to businesses venturing beyond their own borders for the first time. The addition of the 'Direct Marketing Zone' to TFM&A 2010 expands the scope of the conference dramatically. Attendees at the conference can now choose from among ten international experts presenting on a variety of international direct marketing topics. This year's line-up affords attendees a breadth of topics offered from professionals in several different direct marketing disciplines."

Messer elaborated on international direct marketing, noting that marketing internationally certainly seems formidable, from postage and logistics challenges to language barriers and collection issues. Coupled with international data processing questions and creative concerns and many marketers find themselves overwhelmed.

However, thousands of companies do market successfully outside their home market. These companies enjoy substantial profits from their international customers. Many similar businesses find that, if they have the right product, they too can break into new international markets.

Three key components for companies new to international marketing to focus on are Product, Prospects, and Partners. By carefully analyzing each of these areas a business has a much better chance of initial success with a minimum of financial exposure. Finding the right partners and drawing from their experience during the "homework" phase prior to launching an international campaign is critical.

"There is really no need for a 'go-it-alone' international marketing strategy when there are so many partners available. Finding printers and lettershops as well as creative, translation and copywriting agencies with international experience requires some due diligence, but not dramatically more than that required for sourcing a vendor for domestic projects. Additionally, there are experienced vendors ready to help maximize postal discounts through mailing smarter with advanced address hygiene solutions that suppress or repair incorrect/undeliverable addresses leading to improved delivery times and cost savings.

When asked about regional and cultural differences, Messer noted: "Just because a nation is well-developed and has a strong middle-class doesn't necessarily mean it will have available mailing lists or friendly privacy policies. Some nations simply lack a well-developed direct mail culture and are very hard to penetrate, even for seasoned mailers. It is often much easier to start mailing into countries that already have an abundance of international mailing lists .

Data Services is also exhibiting at Stand B24 during TFM&A 2010 London. The company is once again offering its popular Free Data Test, which enables marketers to send Data Services a sample of their postal address file and receive a detailed report outlining the bad/undeliverable and duplicate data that can be eliminated to achieve greater postal efficiencies and lower costs.

TFM&A (http://www.t-f-m.co.uk) is the UK's only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns. New to TFM&A 2010 is the Direct Marketing Zone, showcasing some of the industry's top experts sharing their experience on several international direct marketing topics.

About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Florida, New Jersey, Nebraska and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at the 2010 Technology for Marketing and Advertising Show February 23th and 24th.

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Keith Messer
Data Services
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