WiderFunnel Increases Conversions by 162% with Multivariate Testing for W3i, an Application Network

Share Article

WiderFunnel Marketing Optimization uses multivariate testing to achieve a conversion rate lift of 162% for W3i's Profile Pimp for MySpace application.

WiderFunnel Conversion Rate Optimization

Both our teams worked closely over several weeks and the results of our combined efforts are truly amazing. We are incredibly excited to be able to offer our partners stellar conversion rate improvements in these challenging economic times.

WiderFunnel Marketing Optimization has released a case study describing how it achieved a conversion rate lift of 162% for W3i's Profile Pimp for MySpace application landing page through multivariate testing.

Link to the case study here: http://www.widerfunnel.com/proof/case-studies/conversion-optimization-case-study-w3i-multivariate-test

W3i LLC, a Minnesota-based privately held company that focuses on increasing revenue, distribution and engagement for Windows applications and plug-ins, uses a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. W3i drives traffic from various sources including owned and operated sites which include Freeze.com, Screensaver.com, Wallpapers.com, and Profile-Pimp.net. W3i has distributed over 300 million applications since inception, and currently averages over 9 million application installs per month.

W3i identified the need to further increase the conversion rate on Profile-Pimp.net, the site which features their free desktop application for customizing MySpace profiles. The application generates cut and paste HTML code for MySpace profiles and comes preloaded with backgrounds, layouts, graphics, music and more.

Profile-Pimp.net receives a significant number of visitors and enjoys a conversion rate well above industry standards, as W3i had been engaged in in-house testing to improve conversions, achieving success.

However, like many organizations that do their own testing in-house, W3i eventually hit a "conversion rate plateau" and the web marketing team at W3i saw subsequent rounds of testing result in the conversion rate levelling out.

It was then that W3i recognized they needed to leverage the expertise of an external conversion optimization specialist services firm to create more meaningful hypotheses and design test page variations that would convert more visitors into users. It engaged WiderFunnel Marketing Optimization to work closely with their internal teams.

W3i decided to work with WiderFunnel Marketing Optimization because it doesn't just "consult" but provides all the services required to design and execute a conversion rate optimization strategy. The results were stellar.

Lisa Nistler, Sr. Director of Marketing at W3i, points out, "Both our teams worked closely over several weeks and the results of our combined efforts are truly amazing. We are incredibly excited to be able to offer our partners stellar conversion rate improvements in these challenging economic times."

About WiderFunnel Marketing Optimization - (http://www.widerfunnel.com)
WiderFunnel Marketing Optimization is a Conversion Optimization Services company that provides all the services required to design and execute conversion rate optimization strategies -with a guarantee. WiderFunnel helps both global and regional B-to-B and B-to-C clients improve their lead-generation and eCommerce Conversion Rates by leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no guessing; no "opinions"). Clients include: eBay, Epson; SAP; Alfresco; Outrigger Hotels; Extra Space Storage, and many others

The names of companies and products mentioned herein are trademarks of their respective owners.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website