SmartFinds Internet Marketing Improves Web Site Results for Top Soil provider

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Website design improvements along with strong digital marketing efforts have lead to increased website performance.

Internet Marketing

There is more to the digital marketplace beyond a website, search engine and advertising

Premier 800, the parent company of 1-800-TopSoil, a top soil provider based in Metropolitan Detroit, recently partnered with SmartFinds Internet Marketing to build a results-oriented digital marketing strategy -- and, based on recent statistics, the strategy has been successful.

During 2007, SmartFinds Internet Marketing helped modify the 1-800-Top-Soil website into a search engine friendly website. In addition, SmartFinds engaged in a digital marketing strategy that increased the organic search engine ranking position to #2 at Google in less than 4 months against over 3 million competing web pages and generating over 4,000 links on the web in that short time. Furthermore, SmartFinds has developed a platform that is consistent and easy to implement for future websites of Premier 800. Recent review of the project shows the website to be in #1 position at Google for the keyword topsoil, a highly searched seasonal term, surpassing the Wikipedia web page against 2 million web pages in competition for this keyword.

"There is more to the digital marketplace beyond a website, search engine and advertising," said CEO Melih Oztalay. "Premier800 is an example of a business eager to embrace the web head-on. When a client makes this commitment, SmartFinds is excited to be part of their outreach program and to help build results."

SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has 14 years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web.

"It has been a pleasure working with such a well regarded digital marketing firm like SmartFinds, who services large national corporations," said Ed Hersch, President of Premier 800. "SmartFinds has helped us with a strategy that goes beyond our current website offerings, search engine and basic advertising to engage us into multi-directional marketing and website strategy. Through their expertise, we have been able to build awareness of our unique website - and we are looking to use the model for a similar strategy with our other business divisions."

In order to develop a digital strategy for clients like Premier 800, SmartFinds begins with extensive research to determine how the Internet community uses the Internet relative to their business. Once the research is completed, SmartFinds typically commences with modifications to an existing website or develops a new site, and then engages in a variety of content based marketing programs in the multi-dimensional environment of the World Wide Web. Strategies are uniquely tailored to each client.

"Our focus is to have a multi-directional marketing campaign that will drive traffic to client websites from more than just search engines", said Oztalay. "Our digital marketing campaigns provide websites staying power on the web."

About Premier 800
Premier 800 is a national firm providing vanity toll free numbers to businesses nationwide. The vanity toll free numbers are leased by region and targeted towards specific industries. The 1-800-TOP-SOIL is an example of this type of service. 1-800-TOPSOIL, or, is a network of landscape supply companies all operating with the number 1-800-TOPSOIL and the website There are direct links to each member's website on the official website, and the calls made to 1-800-TOPSOIL get routed to the member operating in the calling area from which the call was being made.

About SmartFinds Internet Marketing
SmartFinds is a digital marketing agency providing mid- to large-sized corporations with digital creative, digital marketing, and digital advertising solutions. The most critical element of SmartFinds Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way. Some of SmartFinds clients include Delphi, Guardian Industries, McCann Erickson, and Vietnam Veterans of America. You can learn more about SmartFinds at

Contact: Doug Menzer, P.O. Box 370, Bloomfield Hills, MI 48303, (866) 501-5758.


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