My hope is that this series will increase local business owners’ awareness of the online opportunities available to them and help them successfully promote their businesses online.
Montreal (PRWEB) October 29, 2011
Standout Local has launched a new guidebook series designed to help local business owners learn about the opportunities that the Internet can offer for growing businesses.
Written in a no-fluff, easy-to-understand and step-by-step fashion, each volume in the series tackles a different aspect of local Internet marketing. Hot topics such as business listing optimization, local pay per click advertising, local SEO and local lead generation are among the topics that will be covered as the series progresses.
“Internet marketing is one of the most cost-effective ways of acquiring new customers and growing a business,” said Daniel Fathi, Standout Local’s CEO and author of the series. “My hope is that this series will increase local business owners’ awareness of the online opportunities available to them and help them successfully promote their businesses online.”
The series is launching with “Setting up a Winning Google Places Page.” This premier guidebook explains how to properly create a business listing that not only appeals to potential customers but also catches the eyes of search engines. Based on practices proven to enhance search engine rankings, this step-by-step guidebook provides business owners with easy-to-understand instructions that can help them set up a business listing that has all the right qualities for achieving a high search engine position.
Local business owners interested in the series may visit: http://www.standoutlocal.com/setting-up-google-places-page.php where they can download the eBook for free or order a hard copy.
About the Stripped- Bare Marketing Series
The Stripped-Bare Marketing Series is a research-based, action-focused series of marketing guides designed for today’s busy business owners and entrepreneurs. The series addresses business owners’ need for to-the-point, no-fluff guides that explain the latest and most effective marketing concepts and tactics in plain English. In this series, complicated marketing topics and tactics are broken down into frequently updated, smaller chunks that are easier to understand and implement.
About Standout Local
Standout Local is a Montreal-based, local Internet marketing agency that specializes in helping local and location-based companies grow their business. With a focus on strategic alignment of online and offline marketing tactics, Standout Local has the knowledge and tools to help business owners succeed in the online world.
About Daniel Fathi
A seasoned marketer with more than eight years of online marketing experience, Daniel is committed to doing his share to help build strong and vibrant local communities by educating business owners on how to leverage the power of the Internet for business growth.
He holds a Bachelor of Commerce degree in Marketing from Concordia’s John Molson School of Business and a Graduate Certificate in Internet Business from McGill University.