Internet Marketing Firm Medium Blue Increases Sales and Leads for Work-Life Balance

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Productivity Training Company Boosts Revenue and Broadens Recognition through Search Engine Marketing

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The leads that we received allowed us to refine our product and take our business to the next level.

Medium Blue Search Engine Marketing, an Atlanta-based Internet marketing firm, has utilized its exclusive search engine marketing techniques to bring new business to Work-Life Balance, a company that offers productivity-boosting training, courses, and trainer certification. Medium Blue designed and executed a search engine marketing campaign for Work-Life Balance that has enhanced the company’s visibility, increased sales, and expanded business opportunities.

The Internet marketing campaign results are indicative of the consistent level of service that Medium Blue has provided to Work-Life Balance over the past three years:

--Nearly 78 percent of site visitors arrive by searching for the campaign’s targeted search phrases.

--Search-referred traffic to the Web site over the course of the campaign has steadily increased and is currently over 900 percent above the baseline.

Medium Blue is known for its comprehensive approach to Internet marketing that centers on clients’ bottom line results rather than search engine rankings alone. According to Work-Life Balance CEO Jim Bird, Medium Blue’s Internet marketing program has not only brought his company more sales, but larger accounts overall.

Bird says, “Our return on investment from Medium Blue’s search engine marketing services is more than triple that of other marketing initiatives we have tried, including direct mail and pay per click.” He adds, “The leads that we received allowed us to refine our product and take our business to the next level.”

The Internet marketing campaign has also amplified recognition of Bird and Work-Life Balance as a leading expert in the industry. As a result, Bird has been referenced by or quoted in a wide range of respected publications, such as the Wall Street Journal and LA Times. The publicity has led to the company acquiring many of their largest and most profitable accounts.

“I would highly recommend Medium Blue to companies looking for a results-driven provider of search engine marketing services,” says Bird. “In addition to their proven Internet marketing services, the entire team provides superb customer service.”

"We are extremely proud of our long-lasting and successful relationship with Work-Life Balance," said Scott Buresh, President and CEO, Medium Blue Search Engine Marketing. "We are committed to delivering bottom-line results and unparalleled customer service to all of our clients."

About Medium Blue

Founded in 2000, Medium Blue Search Engine Marketing offers search engine optimization, visitor conversion, and online public relations services that deliver measurable results in traffic, customer acquisition, and revenues. The Atlanta-based Internet marketing company services a national client base, including DS Waters, Cirronet, and Windsor Communities. Scott Buresh, president and CEO of Medium Blue, is an internationally recognized SEO expert who has been featured in numerous publications such as ZDNET, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, Search Engine Guide, and Building Your Business with Google for Dummies. Medium Blue was named the number one search engine optimization firm in the world twice this year by respected industry resource PromotionWorld (March 2006 and May 2006). For more information, please visit mediumblue.com.

About Work-Life Balance

WorkLifeBalance.com is the leader in high-performance enterprise-wide dual-purpose learning solutions focusing on Leadership, Time Management, and Work-Life Balance training. The company’s 5 Steps Training and support programs measurably boost productivity by teaching people how to attain a higher level of achievement and enjoyment every day, both on and off the job. CEO and founder Jim Bird is a pioneer in dual-purpose learning and work-life solutions who has frequently appeared in traditional and online media, including the Wall Street Journal, USA Today, the LA Times, Knight Ridder Newspapers, Monster News, and CNN International.

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