The final project is a lot of work. Try to start as soon as possible, otherwise, you will end up rushing. Second, don't believe that because you've seen a video a month ago, you will remember everything. Try to see them a couple of times and write down what you learn while watching them. Lastly
Scotts Valley, California (PRWEB) February 19, 2009 -
Market Motive is beginning another round of internet marketing certification courses immediately following the recent live graduation event that merged SEO certification with a live American Idol style panel review.
An overflowing group of attendees, faculty, guest panelists, staff, industry onlookers, and the top certification candidates filled Market Motive's bustling live graduation event. Questions flew fast and furious as the industry elite grilled the candidates, who were obviously well-prepared for the dissertation defense-style onslaught of questions, peer reviews requests, and lightning round quizzes. Surprise appearances by Rand Fishkin and Jessica Bowman anchored an already star-studded event that featured Bryan Eisenberg, Todd Malicoat, Greg Jarboe, George Michie, Mark Evans, Matt Bailey, and Avinash Kaushik. All told, the event lasted almost two hours and resulted in seven new certified masters of internet marketing.
Graduates Describe Experience, Advise Incoming Freshmen
"The learning path videos teach fundamentals as well as trade 'secrets' that you will not find published anywhere else. In addition to the videos, every student has open lines of communication with the Dream Team through forums where you can ask Todd about SEO or Avinash about Analytics," said newly-certified web analytics master Mark Bietz, Online Marketing Manager at Rasmussen College, "To me, the most valuable component was completing projects and receiving feedback on the work that you would typically do as a professional in this space. This makes the course instantly actionable and justifiable."
Bietz went on to explain, "If you took the fundamental e-marketing books of our time and mixed it in with the content that you get at the big three interactive marketing conferences, it still wouldn't match the quality or value of this program. The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost."
Online PR graduate Jennifer Day, Senior Solutions Architect at Coremetrics, described her certification experience, "The training went beyond the classic classroom learning. Once we completed the video training and the essay questions, the course work moved into applied hands-on projects. I had to take what I had learned and make it into an actual work product. And there is no slacking on your projects when the top minds in the business are reviewing your work -- and the public is invited to your review! Completing the certification was a real challenge and I can't help but feel proud of getting through such a rigorous program. These programs offer a great opportunity to expand your skills into other areas or increase credibility in your current profession. I highly recommend the program."
Paid search and web analytics graduate Andres Snitcofsky offered the following three tips to incoming students, "The final project is a lot of work. Try to start as soon as possible, otherwise, you will end up rushing. Second, don't believe that because you've seen a video a month ago, you will remember everything. Try to see them a couple of times and write down what you learn while watching them. Lastly," Snitcofsky advises, "Use the faculty professors. They are extremely open to questions if you are proactive. One of them even gave me his cell phone and invited to call him in the weekend if I had questions!"
Next Class Begins
Market Motive is accepting final applications for the next round of Master Certification training scheduled to begin February 24, 2009. The 90 day program takes students through a series of comprehensive online, on-demand video courses, live workshops and online tests. The program then moves to hands-on real-world projects, peer assessments, and a final live faculty panel review. Master certification is available for SEO, Paid Search (PPC), Web Analytics, or Online PR. Tuition for the online program is $3500 and all courses, testing and events are held via streaming video or through live conference calls. Applications must be received before February 24, 2009 for consideration at http://www.marketmotive.com/plans-certification-master.php
About Market Motive
Market Motive provides internet marketing certification and training, weekly workshops and direct anytime-Q&A with the top six internet marketing consultants on a membership basis. Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 by John Marshall, Michael Stebbins and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369.