Too many business owners design their website first and think about market research after the fact, when it really should be the very first step. Initial market research is critical for building a framework that attracts search engines...
Washington, DC (PRWEB) November 22, 2011
Affordable Web Design and Marketing, Inc. (AWD), one of Washington D.C.’s affordable web marketing companies, has just launched a new, revolutionary website for Mermaid Water Softener Systems, a Kinetico Water Softener dealer covering Northern Virginia, Maryland, Washington DC, Delaware, and the eastern panhandle of West Virginia. AWD’s certified SEO consultants and top web designers put many hours into initial Internet marketing research and search engine optimization (SEO). The new site includes video marketing, social media integration, a blog discussing water quality issues, and email marketing through Constant Contact.
Bruce King, President of Mermaid Water reports that he is pleased with how the website came together. “Working with AWD has been great. We felt like they really earned their billing as a top web design company, and they were incredibly responsive to our needs. They came to the table with a lot of ideas and expertise in Internet marketing that we didn’t have. The website looks great and we’re getting a lot of positive responses from customers and potential customers,” explains Mr. King.
According to certified SEO consultant and founder of Affordable Web Design, Lewis Yildirimturk, intense market research was critical during the development of the Mermaid Water website, as it should be for every website: “Too many business owners design their website first and think about market research after the fact, when it really should be the very first step. Initial market research is critical for building a framework that attracts search engines and provides customers and potential customers with the information they need and want, otherwise, the website will not attract new leads or make sales.”
According to Mr. Yildirimturk, who is a certified SEO consultant and has been leading the top web design company since 1998, they can track how visible the Mermaid Water website is during search engine results through Google Analytics, and they have a proactive Internet marketing strategy that includes frequent updates on social media sites such as Facebook. At the same time, the informative video content, blogs, customer forms and email marketing provide customers and potential customers with useful information, punctuated with calls to action throughout the site.
Mr. Yildirimturk explains that AWD’s attention to these critical details, combined with a multi-faceted, well-researched SEO strategy are the things that have made them one of the top web design and marketing companies in the Washington D.C. area. “We’ve become Golden Web Award winners for several years in a row because our driving concern is helping our customers generate leads, sales and positive impressions and relationships through their websites. In today’s murky economic times, a company’s website is a critical aspect of its business plan, not just an ancillary item. We do the research necessary to make sure that each of our websites delivers the goods.”
Affordable Web Design and Marketing, Inc. creates interactive, complex database-driven business sites, including e-commerce online stores and CMS websites. They tout extensive market research for Search Engine Optimization and social media integration that helps drive customers to their clients’ websites while reducing costs.
Mr. King of Mermaid Water says they got a good deal when they decided to partner with AWD. “The best thing about working with AWD is that we got a team of top web designers and certified SEO consultants for an affordable price, and most of all, we’re getting great results. We’re very pleased.”
Affordable Web Design and Marketing, Inc.
Toll Free: 1-800-929-8611
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