Since placing a test order with Josh Conklin, we have seen our lead-to-application ratio go from 35 percent to 60 percent—an average we thought was unattainable before.
Las Vegas, Nevada (PRWEB) May 29, 2013
MortgageLeads.org, an online and print marketing company that finds interested home buyers and transfers these “leads” to mortgage lenders, reports that with recent analytics data seeing U.S. home prices on a continuous increase over the last 10 months, as well as a nationwide demand for home inventory, mortgage professionals can benefit greatly from using high-tech lead generation strategies—especially at a time when home buyers looking for a home loan have a wide range of options to choose from.
This news comes in light of a May 28, 2013 report from Investing.com via S&P/Case-Schiller, which saw home prices for March of 2013 nationally at 10.9 percent above the same time last year. On top of this, March was the tenth consecutive month in which nationwide home prices increased, signaling the ongoing turnaround in the housing market that has home buyers searching high and low for good housing inventory as bidding wars commence and mortgage lenders are doing all they can to attract the influx of hungry buyers.
But there’s a solution for mortgage lenders who are having trouble attracting clientele in today’s competitive market, says Joshua Conklin, Director of Business Development at MortgageLeads.org. “We’ve helped countless lenders close on mortgages with new home buyers at rates that are very high for our industry,” says Conklin. “In addition to the advanced algorithms we use to come up with contacts for ready and willing home buyers, we’ve seen that our mortgage live transfer services are converting tremendously high numbers of leads at a time when mortgage lenders are scrambling to stand out to the growing crowd of interested home buyers.”
As Conklin notes, companies like MortgageLeads.org are seeing big success with mortgage live transfers. Essentially, mortgage live transfers use a company’s lead generation strategies to filter leads that are 24 hours old or less, which are then contacted and optimally converted into new mortgagees for approved lenders. This closing strategy has closing rates that are often twice as high as more basic lead generation strategies. “We’ve been seeing closing rates, on average, at about 8 to 12 percent for our clients through mortgage live transfers,” says Conklin.
But don’t just take Conklin’s word for it. One agent who uses MortgageLeads.org recently noted, “Since placing a test order with Josh Conklin, we have seen our lead-to-application ratio go from 35 percent to 60 percent—an average we thought was unattainable before. This was the most cost-effective piece of marketing I have ever conducted.” Another client recently boasted conversion rates as high as 18 percent through lead generation from MortgageLeads.org.
With market prices on a steady incline and inventory rates decreasing at a time when homes are being scooped up at rates that the market hasn’t seen in years, lenders looking for ways to find willing buyers would be well-advised to tap into these innovative lead generation strategies that have become a mainstay for many of the nation’s top lenders.