We had already optimized search marketing campaigns and received very high search placements for Murad's cellulite line. At a certain point, there is only so much search traffic that can be tapped and we needed to increase our client's visibility.
San Dimas, CA (PRWEB) June 25, 2008
When skincare provider Murad hit a ceiling with online sales of its cellulite line, the company turned to its longtime strategic partner and Internet marketing agency WebMetro. Murad challenged WebMetro to increase sales without increasing acquisition costs. With the help of Google's content network, WebMetro spiked sales by 15 percent and lowered the cost of acquisition 13 percent.
Michael Behrens, WebMetro Vice President of e-Marketing explained why WebMetro decided to leverage Google's content network, "We had already optimized search marketing campaigns and received very high search placements for Murad's cellulite line. At a certain point, there is only so much search traffic that can be tapped and we needed to increase our client's visibility."
Valuable enhancements by the major search engines have reintroduced content advertising much more favorably than its initial introduction years ago. Behrens, a former content advertising naysayer, recently led a SEMPO webinar on why content advertising has become a powerful weapon in a company's Internet marketing arsenal.
"Content advertising proves to be highly effective as part of an integrated Internet marketing strategy. It is a powerful direct response opportunity for eCommerce sales and lead generation," remarked Behrens.
To read the full success story, visit http://www.WebMetro.com.
For more information about how WebMetro creates successful Internet marketing strategies for maximum ROI, contact WebMetro at (866) 922-4632 or info @ webmetro.com.
WebMetro is a high-performance Internet marketing team dedicated to Unleashing the Power of Digital Marketing since 1995. Clients range from aggressive entrepreneurs to Fortune 50 companies. WebMetro has helped online advertisers continually maximize ROI and profitably gain market share using integrated Internet marketing strategies. Internet marketing services include pay per click advertising, search engine optimization, Internet consulting, e-Commerce development, website design and development, online video marketing, web analytics, and content management. WebMetro, named a Top Interactive Agency by BtoB, also publishes a blog titled Digital Marketing Factor with Internet marketing insight, advice, and musings.
For more information on how WebMetro helps online advertisers Unleash the Power of Digital Marketing, call (866) 922-4632 or email us at info @ webmetro.com.
Lydia Chen Shah