With less discretionary funds, customers will be spending more time at home and more time on the Internet. These people will be value shoppers, but they will be spending money.
Sherman Oaks, CA (PRWEB) January 5, 2009
While many see a cloud of economic doom descending on the country, Internet marketing expert Aaron Rose sees web sales as a silver lining in that cloud. And he has plenty of evidence to back him up. According to a report released by ShopperTrak for early December, online sales were up 7% while store sales were down 3.5%.
Rose, CEO of Sherman Oaks based 4CInteractive.com (http://www.4CInteractive.com), has a decade of experience in Internet marketing, and is a survivor of the burst of the dot com bubble. Over the years, he has worked with high visibility partners like Major League Baseball (MLB), the National Wildlife Federation, Snap TV, Yahoo, and the Game Show Network, so he always has a keen eye on Internet marketing trends.
"The brick and mortar slow-down is going to mean real opportunity for savvy store owners," Rose said. "With less discretionary funds, customers will be spending more time at home and more time on the Internet. These people will be value shoppers, but they will be spending money."
Rose believes that business people who turn their attention to the Internet will have an increased potential for success, but they need to play the game by the new rules.
Rose says, "For the next year or so, those who wish to succeed at Internet marketing must realize they are going to find the 'one big deal' more elusive and must depend on incremental sales.
"This means that those doing online sales must offer a lot of value to site visitors, and that includes offering better bargains. Value pricing is still a winning situation for online retailers because overhead costs are lower."
He also believes that companies of all sizes must be cautious of over-spending on marketing efforts for their websites.
Rose said, "Our company does a lot of free one-hour consultations with prospective clients, and we have discovered that most people who need our website creation and marketing services are not in touch with emerging trends. They don't realize that they don't have to pay just for impressions and clicks anymore, but instead pay based on actual customer acquisition. That means lower ad costs and higher return on investment for site owners."
Rose cited a report by ChannelAdvisor Corporation that 6,000 e-retailers it monitors were able to turn 20% of their site visitors into holiday sales. The key is how much they are paying for traffic. "The average is up to 49 cents per click just to get potential buyers to your site," Rose said, " but emerging trends enable us to get our clients actual leads, registrations or downloads for as little as 25 cents each. Ad rates are coming down quickly."
Rose believes that online entertainment companies will especially thrive during the economic downturn. "They have the perfect niche to be able to acquire visitors who want low-cost entertainment, such as games or videos, and to convert those visitors into sales."
"Internet marketing is a challenging field, but can be a highly profitable one," Rose said. "Online entrepreneurs need the right website with the right look, and to understand the ever-changing dynamics of the Internet industry. Our experienced team of professionals are helping business people through the maze to find profits in these uncertain times."
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