B2B lead generation is a very different world than typical search marketing -- with long sales cycles, multiple decision makers, and super-niche traffic. Todd's hands-on research into tying SFA and CRM systems such as SalesForce into PPC campaigns helps marketers close the loop and understand which clicks led to a sale perhaps 12 months later
Atlanta, GA (PRWEB) October 11, 2007
Atlanta-based Internet marketing consultant Todd Miechiels has been selected to present an expert session at Marketing Sherpa's Business-to-Business Demand Generation Summit 2007, to be held in Boston , MA October 15-16.
Todd will offer an informative hands-on session highlighting how marketers can best take advantage of the Salesforce/AdWords integration. "I am extremely humbled and honored to have been asked by MarketingSherpa to present to their attendees," says Todd. "The Sherpa team has put together an incredibly valuable conference that runs the gamut of B2B internet marketing. I'm proud to be a part of such an esteemed group of speakers."
Todd's election to the elite lineup of this year's summit presenters is due in part to his nontraditional approach to helping others succeed at B2B lead generation. "Todd Miechiels is one of the rare search engine marketing experts who truly focuses on the unusual needs of business-to-business marketers," observes MarketingSherpa founder Anne Holland. "B2B lead generation is a very different world than typical search marketing -- with long sales cycles, multiple decision makers, and super-niche traffic. Todd's hands-on research into tying SFA and CRM systems such as SalesForce into PPC campaigns helps marketers close the loop and understand which clicks led to a sale perhaps 12 months later," she says.
This year's two-day B2B Demand Generation Summit features new research, exclusive case studies and intensive discussions on ways to improve demand generation for 2008. Invited speakers include Agilent Technologies, Novell, Oracle Corporation, Unisys, the Hackett Group and other industry leaders and search marketing experts.
About Todd Miechiels:
Todd Miechiels serves as an Internet marketing consultant and steward to B2B companies and agencies. Todd uses proven tactics and strategies to measurably improve the volume and quality of sales opportunities generated from Internet marketing investments. His core competencies include search engine marketing, visitor conversion, online PR, automated lead nurturing, and Web analytics. He is a nationally recognized speaker, author, and B2B Internet marketing expert. To learn more about B2B search engine marketing, download a copy of Todd's paper, The 7 Cardinal Sins of B2B Search Engine Marketing. For more information about Todd Miechiels, visit http://www.miechiels.com.