For years I've been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them
Atlanta, GA (PRWEB) January 29, 2008
Atlanta-based Internet marketing consultant Todd Miechiels now provides marketing automation solutions to B2B companies through Pardot, an industry-leading provider of on-demand marketing automation solutions. Miechiels' marketing automation services include strategy, implementation, and ongoing counseling and management.
"For years I've been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them," explains Todd. "Pardot provides a cost-effective solution that marketing and sales can put to use from the moment they sign on. Since offering this service, it has really changed the way my clients and I think about Internet marketing. It puts much more emphasis on how leads are handled and it makes everyone's jobs more rewarding as we're better able to track new leads, all the way through to closed sales."
One of the most common complaints and challenges among B2B companies is that marketing leads often find their way into an abyss once the marketing team hands them off to the sales team. According to Miechiels, about 78% of B2B leads are mishandled and not followed up on a timely basis. Even worse, close to 90% of those leads end up buying from a competitor within six months. By implementing an automated marketing solution, such as Pardot, sales teams can become more proactive in lead management, minimize dropped leads and maximize their close rates.
Through Pardot's Prospect Insight tool, sales and marketing teams can score, grade, route, and automatically follow up with new and old leads. The on-demand web marketing automation suite maximizes efficiency for companies with multi-touch sales cycles by showing sales teams exactly where to spend their time and automatically nurturing existing leads. Companies can track all prospect interaction, score prospects based on parameters, prioritize sales reps' time, send automated drip emails to prospects according to rules, and automatically notify sales reps of online prospect activity.
Since becoming a certified consulting partner with Pardot, Miechiels has brought the solution to several existing and new clients. He is making it a major part of a holistic approach to online lead generation in 2008.
About Todd Miechiels
Todd Miechiels serves as an Internet marketing steward to B2B companies and agencies. Todd uses proven tactics and strategies to measurably improve the volume and quality of sales opportunities generated from Internet marketing investments. His core competencies include search engine marketing, visitor conversion, online PR,, automated lead nurturing, and Web analytics. He is a nationally recognized speaker, author, and B2B Internet marketing strategist. To learn more about B2B search engine marketing, download a copy of Todd's paper, The 7 Cardinal Sins of B2B Search Engine Marketing. For more information about Todd Miechiels, visit http://www.miechiels.com.
Pardot is an industry-leading provider of on-demand marketing automation solutions. Prospect Insight, Pardot's marketing suite, has been well received by clients due to its rich feature set, ease of use, and flexibility. Pardot was founded in 2006 and is headquartered in Atlanta, GA. For more information, visit http://www.pardot.com.