Internet Consultant Driving Online Marketing Strategy for Global Manufacturer

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Spartan Internet Consulting was contracted by Sumitomo Drive Technologies to perform an Online Marketing Strategy Audit for its North, Central and South American website. Sumitomo's international website is segmented by region.

A global manufacturing corporation selected a Lansing, Mich. based strategic Online Marketing consulting firm to incorporate its updated world-wide branding into its Americas website.

Spartan Internet Consulting was contracted by Sumitomo Drive Technologies to perform an Internet Marketing Strategy Audit for its North, Central and South American website. Sumitomo's international website is segmented by region.    

"Spartan Internet will be working to unify Sumitomo's business under one world-wide brand. We will be working to integrate the new brand and translate it effectively to the web. Our consultants will evaluate Sumitomo's current online marketing strategy and reformulate strategies and tactics that effectively leverage the Internet as both an e-business and marketing tool," said Ryan Vartoogian, Senior Internet Consultant.                

The large geographic scope of the project makes it necessary to develop an internet marketing strategy that addresses a multi-lingual constituency. "The geographic breadth is one of the most interesting components of this project," said Dan Kuthy, an Internet Consultant for Spartan Internet. "The Americas' site will address an increasingly global market by incorporating the three major languages spoken on the two continents - French, English and Spanish - and will communicate with end users, distributors and engineers."        

Sumitomo Drive is one of 30 subsidiary companies of Sumitomo Heavy Industries, a multi-billion dollar corporation. Sumitomo Drive is one of the largest machinery manufacturers in Japan, and is the world-leader in the evolution of power transmission parts. The precision parts manufactured by Sumitomo can be used in anything from moving walkways to ski lifts.    

Spartan Internet Consulting is a leading strategic Internet services company that provides a combination of business strategy, Internet marketing and Internet consulting expertise. It has offices in Lansing, Michigan, Detroit, Michigan, and Washington D.C. To learn more about Spartan Internet Consulting visit Spartan Internet Consulting

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Ryan Vartoogian
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