Portent Announces the First Narrative Analytics Toolset

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Pythia Analytics Ties Marketing to Business Performance

It's an asset that marketers can use to more easily review campaign performance. It won't sound a horn and say 'Change this and all will be well!'. But it will make those kinds of 'ah-ha' moments a lot easier to come by.

All internet marketers cringe when they hear this question: "How do we know you're the reason sales improved?"

Seattle internet marketing company Portent Interactive just launched a tool that could change that. Their new toolset, Pythia Analytics, maps internet marketing actions to business performance.

Pythia Analytics brings together more than 40 different metrics from search, social media and your business. The reports the tool generates show changes in these metrics over time. Pythia Analytics' ability to gather all this data in one place is unique.

Pythia Analytics' greatest strength is the narrative tracking feature: The system tracks critical turning points in the course of an internet marketing campaign: New top-10 search engine rankings, a change to a site's shopping cart, a new pay-per-click ad, or any other event. It then matches those events to changes in site and business performance.

Portent rounds out the Pythia Analytics offering with annotation by Portent specialists, explaining the connection between events and changes in performance. The result is an easy-to-interpret internet marketing analysis that works for everyone from specialists to statistics-hungry executives.

Portent CEO Ian Lurie pointed out that this won't replace internet marketers: Instead, it's a critical new tool those marketers can use to more easily 'connect the dots' between marketing actions taken and changes in key performance indicators.

"This tool is just that: A tool," Lurie said, "It's an asset that marketers can use to more easily review campaign performance. It won't sound a horn and say 'Change this and all will be well!'. But it will make those kinds of 'ah-ha' moments a lot easier to come by."

Portent's not done, either: Later this year, Pythia Analytics will include reputation mapping - monitoring reputation and matching that to business performance - as well as customizable analytics sources.

Pythia Analytics is currently available through Portent. You can contact their office at 206.575.3740 for more information.

ABOUT Portent Interactive
Portent Interactive is an internet marketing company located in Seattle, Washington. They perform search engine optimization, paid search marketing, social media and site optimization for clients including Advertising Age, AutoWeek, Attachmate, The Machinists Union and Trump University.

To learn more about Portent Interactive, visit them at http://www.portentinteractive.com.

Ian Lurie
2065753740

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