TrueAudit provides the foundation of an effective Internet marketing program. It's the all-important first step of analyzing a business's current online position in order to understand what needs to be done to drive growth and visibility.
Baltimore, Md. (Vocus) April 10, 2007 -
TruePresence , a national Internet marketing firm, today announced the launch of TrueAudit, a new, customized service that provides a complete online marketing analysis for the growing business market. TrueAudit provides businesses of all types and sizes with insight to their site's current visibility to search engines and web users, along with recommendations to dramatically improve search marketing performance.
As with all TruePresence products and services, TrueAudit is designed to help businesses use the Internet to Find, Get and Keep customers. TruePresence was founded in 2005 to meet the growing demand for effective and measurable Internet marketing programs to maximize return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, hosting and support.
"This is the first audit of any kind that we know businesses will welcome," said TruePresence President Michael Teitelbaum. "TrueAudit provides the foundation of an effective Internet marketing program. It's the all-important first step of analyzing a business's current online position in order to understand what needs to be done to drive growth and visibility."
A TrueAudit analyzes and provides a thorough report on the following five critical areas:
- Search Engine Optimization
Learn how to improve site ranking in natural search by enhancing content with the best keywords, links, and meta tags.
- Pay-Per-Click Advertising
Understand what keywords rank highest in a given industry, get the latest keyword cost estimates, and find out if and where a business is currently ranking in the major search engines. TrueAudit helps businesses maximize clicks from qualified prospects and minimize the clicks - and costs - of unqualified leads.
Discover how to make a website more user-friendly to visitors once they arrive, with easier navigation, more strategic links, and better shopping cart accessibility.
Determine if a website is working as effectively as it should. TrueAudit reveals how to convert search engine leads into sales by improving load time, delivering a call to action, and creating promotional offers.
- Competitive Analysis
Find out what the competition is doing. TrueAudit reviews competitor websites and search rankings to analyze usability and conversion advantages.
The final "deliverable" from a TrueAudit is a meeting with a local TruePresence representative who explains the findings in detail, along with recommendations.
Different businesses will benefit from TrueAudit for different reasons. Some simply need to know what search terms should be used to maximize the potential of a paid search campaign. Others have never optimized their site for search and need to understand how to integrate the best keywords. Even businesses with great-looking and professionally designed sites - perhaps especially those that fall in this category - will benefit from TrueAudit because the service uncovers missed opportunities.
JACOBY - http://www.artjacoby.com - received a TrueAudit earlier this year and owner Art Jacoby said it opened his eyes to new search terms and online opportunities.
"My TrueAudit identified keywords that I did not know people were searching for when looking for business consulting," Jacoby said. "As a result of the TrueAudit, I have launched a paid search campaign and introduced a new landing page for visitors who click-through from a paid search link, which enhances my site's ability to turn clicks into leads."
TruePresence is a national Internet marketing firm dedicated to helping businesses of all types and sizes maximize their online potential. The company's unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts manages the fulfillment of each client solution. Headquartered in Baltimore, TruePresence currently has 15 franchise offices operating across the country and is actively expanding to new markets. For more information, visit http://www.truepresence.com.
Abel Communications for TruePresence
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