(PRWEB) July 26, 2006
Email marketing remains one of the most powerful strategies available to online entrepreneurs. Creating an opt-in email list is ultimately the most cost-effective, hassle-free method of keeping in touch with your visitors and customers.
"If you provide your visitors with a targeted, valuable opt-in offer, your opt-in email list will grow — and so will your revenues," says Derek Gehl, CEO of The Internet Marketing Center and author of the just-released Insider Secrets of Email Marketing.
Before launching any kind of opt-in offer, Gehl suggests that online marketers go back to the questions they asked when they first defined the niche market they would target with their business. From there, they can tailor their opt-in offer to meet the same specific needs and concerns that their primary product or service addresses.
"Because people already get so much email these days, you need to provide them with a really compelling incentive to opt in to your list. And just as the best businesses are created in response to the needs of a specific niche market, so are the best opt-in offers. The more hard information you have on your target audience, the easier it will be to come up with an opt-in incentive that answers their specific needs.
"Consumers know that their personal information is gold, and they won't give it to you unless you give them something they want in return. To persuade visitors to sign up for your offer, you need to answer their biggest question: 'What's in it for me?' The best way to do that is to emphasize the benefits of what you're offering, as opposed to the features."
For more information on opt-in email marketing, visit marketingtips.com/emailsecrets .
About Derek Gehl and The Internet Marketing Center:
Derek Gehl is past President of one of the most successful Internet marketing communities on the Web — "The Internet Marketing Challenge Online Community." Under his expert guidance, this community grew to over 5,000 paying members and over 100,000 subscribers in just two years, generating profits of $492,500.
As CEO of the Internet Marketing Center, Derek is leading the company through hyper-growth — and generating $60 million in online sales. What was once a one-man operation is now a thriving company with over 100 employees, generating over $19,000,000 per year.
Derek works to teach real people how to make real money using the Internet, and he's literally helped create thousands of online success stories – real people who now make real profits each year with their Internet businesses, thanks to his expert guidance.
For more information, visit http://www.marketingtips.com
The Internet Marketing Center