Phoenix, AZ (Vocus) May 5, 2010
In this modern day where the Internet is king, small businesses are straining to learn the new landscape of e-commerce. While many of these capable entrepreneurs have built brick-and-mortar businesses with their own two hands, there is a harsh disconnect when it comes to transferring their success into the digital world. The search engine marketing experts at Dream Systems Media are masters of this science and offer four invaluable search engine tips for any offline businesses that are interested in taking their businesses online.
1. MAKE SURE YOU’RE ON THE GRID:
The absolute first step is to go to http://getlisted.org and confirm that your business exists in the eyes of the three major search engine’s (Google, Yahoo, and Bing). Once you've done that, submit yourself to the major data providers:
This can take 45-90 days to process – be patient. While this takes place, there is no harm in manually submitting to some of the major databases such as MerchantCircle, Yellowpages.com, Superpages and InsiderPages.
2. DEALING WITH NEGATIVE REVIEWS:
Negative reviews are bound to happen – the best defense is a good offense. Customers are very active online and business owners should therefore be active in response. If a business owner is proactively working to get positive reviews it's a great defense when they find themselves with the inevitable negative.
3. DEALING WITH A COMPETITOR:
If you’re worried that your competitors are leaving the bad reviews, forget about it. There is nothing you can do and it’s best to enlist the offensive tactics from above. The worst thing you can do is openly retaliate and start a public battle.
4. KNOW YOUR ONLINE RESOURCES:
If you’ve run a business for years offline and want to make the online transition, it’s best to know your resources.
With years of experience in the field of Internet Marketing, Co-Founder of Dream Systems Media, Mat Siltala will be speaking at AZIMA on Aug. 10 in Phoenix, AZ about Local Marketing and the Local Review Site Yelp.com. Mat will also be speaking on location-based review services at Search Marketing Expo Advanced in Seattle, WA on June 8-9, 2010. David Mink will be speaking on legal issues affecting search marketers at PubCon Las Vegas in November 2010.
Dream Systems Media, "DSM", is a trend setting Internet marketing firm, with locations in Utah and Arizona.
Dream Systems Media
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