Increasing Internet Penetration Boosts Internet Services Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Internet Services Industry. Rapid developments in network infrastructure, improving broadband penetration, increased availability of mobile phone equipment and PC network terminals, growing tech savvy consumer base, and rising adoption of Internet among traditional businesses are driving growth in the global Internet services market.

Internet Services: A Global Outlook

Follow us on LinkedIn – Increasing broadband penetration and rapid technological advancements are facilitating streaming of high-quality audio and video content, thereby driving the revenues of Internet service providers. Over the years, Internet services segment transitioned from free to fee-based model, which is largely attributed to the growing willingness of users to pay for the desired content and services. Several Internet users willingly pay for premium online content and services, especially entertainment specific content such as music, sports, and games. Broadband users in the age group of 25-45 years are principal contributors of online content revenues. Paid Internet services are also finding favor due to the rapid growth in online user base and smart pricing strategies of content providers.

The Internet services market continued to remain buoyant despite the global economic crisis as services such as online advertising proved to be far more economical than other marketing strategies to survive economic upheavals. Digital media such as online advertising, mobile marketing, online verticals, Internet Yellow Pages, and voice search gained prominence especially in a business climate favoring low cost options. The ISP market made moderate gains following various infrastructural investments made by businesses for improving infrastructure to facilitate superior connectivity speeds to improve cost management as well as superior customer accessibility. The optimism of ISPs was further strengthened by the “unwillingness” of Internet subscribers to part with subscription plans and the increased usage of “world wide web” for purposes, such as price comparisons, bargains and seeking economical pricing structure, finding new or alternative employment opportunities, upgrading employment skills, selling personal items, and finding loan opportunities. Broadband services emerged unfazed from the by-gone economic downturn and continued to attract new subscribers.

Asia currently represents the leading regional market for Internet Services driven by China, which tops the list of nations with largest Internet subscriber base. The country has also become a preferred market for Internet services owing to the privatization of a number of state utilities. Growth in the Chinese market is driven by online gaming, e-commerce and advertising. India and Japan also offer enormous potential due to vast Internet subscriber base. Potential opportunities exist in developing regions of Latin America and Eastern Europe, as respective governments place emphasis on improving Internet infrastructure. The year 2010 registered twofold increase in the connection speed of mobile networks. With an increase in 3.5G and 3G phones users, mobile Internet services and websites, which are compatible with mobile devices, are on the rise. The Asia-Pacific region, with its rapidly growing mobile-only penetration, is expected to lead the mobile-only broadband market in the year 2015. Online games segment is another major driver to the Internet services industry. The prevalence of PCs, Internet cafes, and increase in broadband usage fueled growth in the industry. A major growth driver is the rapid increase in Internet penetration levels, which continues to expose new web surfers to online video games.

The research report titled “Internet Services: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Japan, France, Germany, UK, China, India, South Korea, Brazil, Argentina, and Israel, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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