The Internet is the new Yellow Pages, and online advertising is a critical part of all marketing.
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Toronto, Canada (PRWEB) June 05, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing an expert opinion on the recently announced record first-quarter 2013 online ad revenue and how a well-optimized advertising campaign can help smaller firms compete with any competitor.
Revenue generated by online ad spending hit $9.3 billion in the first quarter of 2013, up 15.6% over the $8.3 billion recorded in the first quarter of 2012. For all of 2012, U.S. online advertising grew 15% year-over-year. (Source: IAB press release, “First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 Billion,” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-060313, June 3, 2013.)
“The Internet is the new Yellow Pages, and online advertising is a critical part of all marketing,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “For brands to succeed online, they need to add a well-optimized advertising campaign to their SEO [search engine optimization] strategy.”
According to Reuter, search engines like Google, Yahoo!, and Bing rank sites based on proprietary algorithms rather than the size of an organization, creating a level playing field for all companies. Smaller firms that want to drive traffic naturally can implement a number of strategic online advertising strategies, including blogs, videos, articles, polls, infographics, and various social media channels like Facebook, Twitter, LinkedIn, and Pinterest.
While it can take time to see results with organic SEO advertising strategies, pay-per-click (PPC), or paid advertising, can drive quality web traffic in a very short period of time, says Reuter. PPC advertising works on a bidding system, meaning brands only pay for the clicks the ads actually generate. This also means smaller firms have strict control over the PPC campaign, from budget to when the ads are shown and in which geographic regions.
PPC advertising also provides businesses with clear analytical information that can help determine how effective a campaign is. Ineffective ads can be adjusted, tweaked, or closed down.
“There are different advertising strategies firms can use to achieve their advertising goals," Reuter adds. "Businesses that want to use organic channels or implement a PPC campaign need to use an online marketing team with a track record of success.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).