A key component of SEO, blogs can help small- and medium-sized businesses raise brand awareness, inform visitors, and help companies differentiate themselves.
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Toronto, Ontario (PRWEB) March 15, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for enhancing search engine optimization (SEO) through blogging, improving content and increasing traffic, conversion rates, and customers.
“A key component of SEO, blogs can help small- and medium-sized businesses raise brand awareness, inform visitors, and help companies differentiate themselves,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Creating a blog in and of itself is not difficult; crafting one that is unique, fresh, easy to discover, and share is.”
According to the experts at Numero Uno Web Solutions, content is the most important aspect of blogging; at the same time, it’s essential that businesses understand the audience and consider who the blog is for. What the people behind the brand think is important may be different than what the audience is looking for.
“Blogging is an effective strategy for SEO, but it takes more than great writing to create blogs that boost web traffic and increase rankings on search engine results pages,” adds Reuter. “Even if blogs use targeted keywords and are promoted on social media channels, it’s possible they’re missing the mark because of a lack of inbound links. While keywords and content are important, links to a web site are just as powerful.”
As the SEO experts note, links are connections between two web sites. Links that direct online readers to the brand’s site are called inbound links, because they point to the brand’s pages. From a search engine’s perspective, inbound links gauge a site’s popularity. When a search engine’s algorithms find a site with lots of inbound links, it concludes that the site provides quality information and should be rewarded with a high ranking on search engine results pages (SERPs).
“One of the best ways to generate inbound links is by sharing the blog on Facebook, Twitter, and other social media sites,” notes Reuter. “Brands can also build awareness and increase inbound links by guest blogging, contributing to complementary sites. With a varied, consistent blogging strategy, small- and medium-sized businesses can quickly realize an increase in traffic.”
As the Numero Uno Web Solutions experts conclude, to implement a successful blog component into a search engine marketing (SEM) campaign, small- and medium-sized businesses need to find an expert SEO company with a documented history of creating content that is both discoverable and sharable. Regardless of budget size, Numero Uno Web Solutions can help businesses design a blog campaign that seamlessly mixes keyword-rich, relevant content that attracts, informs, and increases inbound click rates.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).