It’s impossible to ignore the value SEO brings to a web site.
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Toronto, Canada (PRWEB) April 19, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, comments on a number of statistics that illustrate why search engine optimization (SEO) is integral for businesses with an online presence.
“It’s impossible to ignore the value SEO brings to a web site,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “It’s one thing to have an online presence, it’s quite another to have a unique SEO campaign that uses fresh, relevant content that is not just search engine friendly, but also represents the brand and connects with consumers. SEO is results-oriented; to be successful, content has to be original, relevant, discoverable, shareable, and able to generate sales.”
The Internet has changed the way people find, discover, share, connect, and shop. According to current statistics, more than two billion people use the Internet. By 2015, that number will climb to 2.7 billion— 40% of the population—and most will access the Internet through mobile devices. (Source: Bloomberg.com, “More Mobile Internet Users Than Wireline Users in the U.S. by 2015,” Sept 12, 2011; http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ajHX5zSNs33E.)
At the same time, a business needs a targeted SEO campaign that makes its web site discoverable, according to Iaboni Based on a recent survey, 89% of consumers use search engines like Google, Bing, and Yahoo! to make their buying decisions. In fact, in Canada, the Internet has more sway over consumer buying decisions than any other avenue, including family and friends. (Source: Fleishman-Hillard, “Understanding the role of the Internet in the lives of consumers,” Jan. 21, 2012; http://push.fleishmanhillard.netdna-cdn.com/dii/2012-DII-White-Paper.pdf.)
Furthermore, 86% of the population skips TV ads and 44% never open direct mail.
On the other hand, 61% of Internet users research products online, but online shoppers are also impatient; 75% never scroll past the first page of results. (Source: HubSpot, report, “120 Awesome Marketing Stats, Charts, & Graphs,” http://cdn1.hubspot.com/hub/53/120-marketing-stats-charts-and-graphs.pdf.)
“While many small- and medium-sized business owners may think social media channels like Facebook are just as good as an SEO campaign, they should think again,” Iaboni adds. “Search engines are the number one source of external traffic, easily trumping social media by more than 300%.” (Source: Outbrain, “Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers”; http://www.outbrain.com/blog/2011/04/outbrain-content-discovery-report.html.)
“Without a properly optimized site, small- and medium-sized businesses will have trouble being discovered online and, as a result, are losing out on sales,” Iaboni concludes. “The key to improving your business’ visibility is with a tailored SEO campaign. If you’re not sure where to start or need assistance improving your current SEO strategy, then Numero Uno Web Solutions is here to help.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).