Becoming an authority is important to your website. It means you are a reliable and accurate source of information. This increases trust with the search engines and ultimately increases visitor confidence, earning you more business from your website.
Phoenix, AZ (PRWEB) November 16, 2011
Vertical Measures, a Phoenix-based Internet marketing services company, has released the site authority infographic titled, “The Authority Building Machine.” The visual infographic offers a schematic that covers the major categories of increasing online authority, including link building, social media marketing, and content marketing. Twenty different tactics are listed within these categories. Such strategies as integrating informative videos, adding Web links, writing press releases, and advertising on popular social media sites like Facebook, Digg, and Twitter are covered as well.
The Internet marketing infographic compares the idea of building authority to the workings of a machine. A graphical representation of this machine is highlighted by the various authority building strategies online, which many business owners consider to be complex. Designed to be posted on a website or social media page, as well as on the wall of an interactive marketing team’s office, the social media infographic can be used to streamline the strategies integrated into an overall marketing plan. It can also simplify the relationships between each for all parties involved.
“Becoming an authority is important to your website. It means you are a reliable and accurate source of information. This increases trust with the search engines and ultimately increases visitor confidence, earning you more business from your website,” said Arnie Kuenn, President and founder of Vertical Measures.
Other tactics outlined on the site authority infographic include the addition of free guides to websites, while the importance of frequently updated blogs is highlighted as well. In addition, the ethical value of Internet marketing practices is also mentioned, as so-called black hat tactics could damage a business’ reputation and lead to penalties. Each of the points mentioned on the infographic aim to help a business establish a solid site authority.
“It is also important to be smart about becoming an authority online,” Kuenn added. “Unethical marketing practices can land a business in search engine jail. Once solid site authority is established, the process does become easier and earning links becomes more natural.”
Visit http://www.verticalmeasures.com to view the Internet marketing infographic. The company has also provided embed code for businesses to add the electronic poster to their site, tweet about it, or otherwise share the infographic at the social media level. Sharing the message can also contribute to building site authority as followers can appreciate the knowledge and insight contained on the company’s site authority infographic.
About Vertical Measures
Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our client’s websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit http://www.verticalmeasures.com.
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