Stevens & Tate Marketing Shares Current Search Engine Optimization Best Practices In New White Paper

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Stevens & Tate Marketing, Internet marketing experts, released a white paper discussing how to best capitalize on today’s search engine marketing techniques.

Stevens & Tate Marketing, a full-service advertising agency offering award-winning marketing strategies, published a white paper titled “Capitalizing on Search Engine Marketing & Website Optimization Techniques. A Guide to Getting Your Business Found & Driving Leads.” This white paper offers a step by step guide on how to get one’s website found in the search engines and drive traffic.

“We have tremendous results applying the search strategies and tactics detailed in our white paper to our client’s online marketing programs,” Dan Gartlan, president of Stevens & Tate Marketing said.

Search engines seek to provide their users with the most relevant, valuable information available on the internet, so getting the ideal ranking on a search engine will increase traffic to websites. By implementing smart Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies, the correct content will be delivered to search engines and into the hands of potential customers.

An effective SEO/SEM strategy is made up of three major components:
1.) Keyword research: choosing the keywords being searched
2.) On-site factors: changes made on the website
3.) Off-site factors: external efforts that don’t affect the site structure

Selecting the right keyword phrases is perhaps the most important step to building a solid SEO strategy. An ideal keyword should be one that potential customers are searching. Remember to keep your list manageable to be as successful as possible. A good rule of thumb to start is by choosing 15-20 final keyword phrases to work with, or about one per website page.

On-site optimization involves directly changing elements on the website in order to give search engines a keyword rich description of the web page so the page ranks higher. Incorporating selected keywords in many natural places as possible such as body copy and headlines helps rankings.

When it comes to off-site factors, the single most important thing is getting links to the website-which essentially is like a vote for the site to search engines. Getting the highest rankings on Google or Bing can resemble a popularity contest, and the number of links matters, as well as the quality of those links. Ranking highly requires a large number of links from quality sites relevant to your business.

It is important to find ways to get information out there, beyond just the
website, and into consumers hands where they already are online. Incorporating SEO best practices to create quality, keyword-optimized social media content that will be shared across social networks offers an additional means of increasing organic ranking, and in turn, online visibility, traffic and opportunities.

SEO is more than a checklist of ‘to do’s’, it is a process that needs monthly, weekly, and sometimes even daily, monitoring and effort. Putting in this consistent effort is the key to seeing the most impressive results and staying ahead of the competition.

Consider the benefits that working with a skilled marketing agency like Stevens & Tate can do for you. We can help develop a solid strategy from the start, determine metrics of accountability and measurement, provide reports on progress, and make the necessary adjustments to make your program a success.

About Stevens & Tate Marketing

Stevens & Tate Marketing is a full-service advertising agency offering internet advertising and award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in the business-to-business, food, grocery, travel, retail, healthcare, and real estate industries. Call 630-627-5200 for information.

To learn more about how Stevens & Tate Marketing can help grow a business’ social media strategy and to read “Capitalizing on Search Engine Marketing & Website Optimization Techniques” whitepaper in its entirety, visit:

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Debbie Szwast
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