Reforming Social Media's Bad Reputation in Hiring: A recent Campaign Shows a Five-fold Increase in Hiring for Social Media Savvy Students

Share Article

Social media savvy students use Twitter and other online networks to increase their odds of being hired. A recent campaign found that despite the dangers of social networks in the hiring process, many students are using online tools to out compete their peers for top positions.

News Image
Students are incredibly knowledgeable in how to use online tools to share their passions and impress employers.

It’s no secret that compromising Facebook pictures and unprofessional Twitter posts have cost many individuals their careers. From those in the public sphere, like athletes and politicians, to the frustrated Average Joe, social media has caught many in an uncomfortable bind at the workplace. While some career experts advocate taking down online profiles,, a San Francisco based company that helps students find internships, ran a campaign where students were encouraged to use social media driven applications to apply for opportunities. Those who participated saw a five-fold increase in their likelihood to be hired when compared to peers who submitted standard applications.

In the campaign entitled “Kill the Cover Letter” students used tools like Twitter, Facebook, and WordPress instead of traditional resume and cover letter materials to convey their interest in a position and stand out in the competitive internship market. Over 30% of the candidates who used social media in their application ended up being hired, and over 50% had multiple interviews, both far higher percentages than students who submit a traditional application.

InternMatch CMO, Nathan Parcells says, “Current college students have grown up using Facebook and social media and these students are incredibly knowledgeable in how to use online tools to share their passions and impress employers.”

Students in the campaign often went one step further using social media tools to interface with otherwise inaccessible professionals and finding success networking in these digital forums. Sumedh Jigjinni one of the candidates in the campaign created an online site entitled and tweeted a link to the page to various recruiters he found on Twitter. A number were impressed, and chose to connect him to companies they were working with, leading him to an internship opportunity that wasn’t posted anywhere online.

“Social networks are still relatively new. Their transparency and newness allows students to network and build relationships with high leverage individuals who would normally be impossible to connect with. We expect to see ‘digital networking’ and the benefits continue to expand in the future,” adds Parcells.

Founded in 2009 by Andrew Maguire, Nathan Parcells, and Kyle Wilkinson, InternMatch is one of the top companies in the country for helping students find amazing internships. While currently on the West Coast, InternMatch is expanding nation-wide in the early fall.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nathan Parcells

Nathan Whitson
Visit website