Ringle, Shmingle: Ribkat & Josy B's "Red Rum" Single to Give Consumers What They Want -- One Ringtone, One Hit, One Instrumental, One Remix, One Video and Bonus Tracks

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Ribkat & Josy B will be debuting the first club smash hit single "Red Rum" on October 16, 2007. In response to the industry's "ringle," Ribkat chose to record wiht Josy B to test some of the latest technologies Josy B Music & Publishing's distributor iNTERTAINMENT.NETWORK is currently using, such as copyright protection, metadata, digital distribution, airplay monitoring and online tracking. Release party guests will receive an RSVP confirmation via mobile along with a complimentary Red Rum ringtone and wallpaper. Consumers can purchase the single / ringtone for $.99, but in November's re-release, at $6.98 they'll receive one ringtone, one hit, one instrumental, one remix, one video, and bonus tracks -- all online downloads or on a Made-To-Order CD shipped directly to fans.

Josy B

what matters in this industry now is good music by a good artists...the people will tell you what they like...soon it will no longer be up to the industry.

Ribkat and Josy B will be debuting the first club smash hit single "Red Rum," produced by J-HEAT, on October 16, 2007. Red Rum already has airplay in major cities such as London, New York, Philadelphia, Miami and the Bahamas.

Ribkat created the well acclaimed Hip Hop group Styles of Beyond in the early 90'S. As S.O.B continued to gain success worldwide, they teamed up with Linkin Park member Mike Shinoda to form the super group Fort Minor. Since then Ribkat has emerged with a slew of creative projects. Ribkat is already playing among the heavy hitters that influence us in every genre of music. Ribkat has several years of experience under his belt and has written and produced songs for various artists known today. Ribkat is known for his unique music production and his smooth innovative rhyme style. Ribkat has been currently touring the Projekt Revolution Tour.

Ribkat wanted to know how the internet helps artists reach their fans directly, so he contacted his long time friend Josy B. Josy B has worked with several Grammy winning writers and producers while singing on several tracks, including Dr. Dre and Scott Storch. Josy B has performed at numerous clubs and had her song placed on the movie "The Sweetest Thing", starring Cameron Diaz and Christina Applegate. Artists, writers and producers are usually impressed with her strong work ethic and love of singing live. Most recently, Josy B started her own label and publishing company to explore more digital & mobile distribution opportunities.

The recording industry wants to motivate consumers for the holiday selling season to purchase a "ringle" which contains three songs -- one hit, one remix, one older track, a ringtone redeem code, packaged on a CD in a slip sleeve cover. While the leading mobile entertainment device iPhone charges users an extra buck to convert a purchased song into a ringtone that only works on a single phone, it leaves consumers asking for more. In response Ribkat chose to record with Josy B to test some of the latest technologies Josy B Music & Publishing's distributor iNTERTAINMENT.NETWORK is currently using.

Through iNTERTAINMENT's research in the digital & mobile entertainment industry, they incorporate copyright clearance, copyright protection, metadata, distribution, airplay monitoring, online tracking and advertising solutions to find out what consumers want and how they use it. According to JC Diaz, CEO of iNTERTAINMENT, "consumer response shows they want to easily create their own ringtones from music they have legally purchased and have music videos play in their car's sound system." Inside sources say that after the Red Rum Single/Ringtone release, Ribkat and Josy B will be shooting a music video to offer in the second re-release along with the instrumental project "The Publik Bizzares" as a bonus. At $6.98 fans will receive one ringtone, one hit, one instrumental, one remix, one video, and bonus tracks -- all online or on a Made-To-Order CD shipped directly to fans.

Rumor has it that they will be shooting part of the music video at the invite-only release party in Hollywood on Tuesday October 16, 2007. Guests will receive an RSVP confirmation via mobile along with a complimentary Red Rum ringtone and wallpaper. Music industry heads are vying to be on sight just to see the celebrity response. "A competitive market will always give consumers exactly what they want," says Josy B. Ribkat responded by saying, "what matters in this industry now is good music by a good artists...the people will tell you what they like...soon it will no longer be up to the industry."

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Jose Budet

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