In The Event Produces 2012 Zero Fatalities Safety Summit

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In The Event manages this year’s Zero Fatalities Safety Summit, aimed at decreasing fatalities on Utah’s roads

Touch Screen Video Mod Wall at the Zero Fatalities Safety Summit

We felt we could design a new look and feel for the summit using our unique inventory to help further propel the goals of the conference,

Salt Lake City based event design firm, In The Event, teamed up with the organizations involved in Utah’s Zero Fatalities Safety Summit to develop a fresh approach to the conference, accommodating for the influx of attendees with a new location, new look and new perspective. The Zero Fatalities Safety Summit was held at South Towne Exposition Center from October 25 to 26, with a pre-conference held on the 24th. Zero Fatalities is the result of combined efforts from various agencies, state departments and organizations to save lives on Utah’s roads. The public education program developed for the Utah Department of Transportation focuses on the top behaviors killing people in car accidents. The campaign seeks to educate in order to prevent these behaviors and unite Utah drives in their common goal of diminishing traffic fatalities.

“The Zero Fatalities Safety Summit was, of course, something we were eager to be involved in. We felt we could design a new look and feel for the summit using our unique inventory to help further propel the goals of the conference,” says Robert LaSpina, In The Event Co-Founder and Vice President. In The Event utilized their video towers to showcase the event’s sponsors and display Zero Fatalities videos, “which assisted in bringing the stories of the campaign to life,” continues LaSpina. In The Event also utilized chalk walls and a hot topic lounge, complete with their black and white leather furniture and wireless LED coffee and side tables, to encourage engagement and conversation at the summit. The tops of the coffee tables and side tables had custom graphics with word bubbles filled with driving safety issues. The text included words such as seat belts and drowsy driving, in order to incite attendees to deliberate on these issues inherent to the Zero Fatalities campaign. Additionally, In The Event’s chalk walls were used the encourage further discussion of the Zero Fatalities issues. Each chalk wall had a graphic cling at the top with one of the conference sponsor’s logos and a question related to that specific organization. Event registration also had custom graphics to match the Zero Fatalities look.

In The Event worked closely with Penna Powers Brian Haynes ad agency to ensure cohesion in the event design and promotion process. PPBH is the ad agency responsible for marketing and promotion of the Zero Fatalities program. The agency develops strategic partnerships and TV and radio spots impressing upon the importance of safe driving. The program is built upon the idea that the only number of traffic fatalities we can all live with is zero. The campaign has been extremely effective, with decreases seen in drowsy driving fatalities, aggressive driving fatalities, lack of seat belt usage and more. The Zero Fatalities Safety Summit brings together all of the organizations supporting the program to further educate and increase awareness about it.

In The Event is a full service event design company providing the ultimate in products and services to clients throughout the U.S. Their ability to transform your desires from concept to reality makes for an exciting and cohesive planning process. You’ll receive the best products and services available while staying in line with your budget. Please visit for more information.

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Ali Dempsey
In The Event
(801) 448-2343
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